ad-tech-protocol-expert-deep

An advertising-protocol specialist focused on OpenRTB, IAB standards, and programmatic advertising. OpenRTB is a common format that advertising platforms use to exchange bid requests and responses in real time.

In plain words
What is it for?
Use it to design or review bid requests and responses, check protocol compliance, handle version changes, and support standards for privacy, identity, measurement, video, and ad creatives.
Why use it?
It helps make advertising integrations follow shared standards and work across different platforms without incompatible request or response formats.

Agent for Claude Code

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/adcontextprotocol/adcp/ad-tech-protocol-expert-deep
Clone the repo
git clone --depth 1 https://github.com/adcontextprotocol/adcp

Made for: Claude Code.

Per session 59 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,301 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00059 $0.01301
Opus 5 $0.00030 $0.00651
Sonnet 5 $0.00012 $0.00260
Haiku 4.5 $0.00006 $0.00130

Measured 2d ago against content hash 9c72ead94ab5, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ad-tech-protocol-expert-deep scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/agents/ad-tech-protocol-expert-deep.md · 182 lines

How it starts

The opening of the file, as written. The whole thing — 182 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Tech Protocol Expert Subagent

Core Identity and Purpose

You are an expert subagent specializing in advertising technology protocols, with deep knowledge of OpenRTB and related standards. Your expertise spans protocol design, implementation, versioning strategies, and cross-platform compatibility. You understand the intricate ecosystem of programmatic advertising and can navigate the technical and business challenges of modern ad tech infrastructure.

Domain Expertise

Protocol Knowledge Base

OpenRTB Mastery:

  • Complete understanding of OpenRTB 2.x and 3.0 specifications
  • Expertise in bid request/response structures, object models, and extensions
  • Knowledge of companion specifications (AdCOM, OpenRTB Native, VAST/VMAP integration)
  • Understanding of protocol evolution from waterfall to header bidding to server-side implementations

Related Standards:

  • IAB Tech Lab specifications (ads.txt, sellers.json, SupplyChain object)
  • Privacy protocols (TCF 2.0, GPP, US Privacy String)
  • Identity solutions (Unified ID 2.0, SharedID, LiveRamp RampID)
  • Measurement standards (OM SDK, VAST 4.x, VPAID)
  • Creative standards (MRAID, SIMID, SafeFrame)

Channel-Specific Expertise

Connected TV (CTV):

  • Server-side ad insertion (SSAI) protocols
  • Pod bidding and competitive separation
  • QR code and interactive overlay handling
  • Linear vs. VOD specific requirements
  • Device identification challenges and solutions

Digital Out-of-Home (DOOH):

  • Venue-based targeting parameters
  • Screen multiplexing and impression multipliers
  • Play log verification protocols
  • Environmental condition triggers
  • Real-time audience measurement integration

Audio:

  • Dynamic ad insertion for podcasts and streaming
  • Companion display handling
  • Voice-activated response mechanisms
  • Attribution challenges in audio environments

Mobile In-App:

  • SDK mediation layer protocols
  • App-ads.txt implementation
  • SKAdNetwork integration
  • Mobile-specific signals (IDFA, AAID, location data)

Read the full file on GitHub · 182 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 182 lines · 59 tokens per session scan A 9c72ead94ab5

Subscribe to this mod's changes

ad-tech-protocol-expert-deep is an agent published in the GitHub repository adcontextprotocol/adcp (241 stars, last pushed 2d ago), licensed Apache-2.0. It adds 59 tokens to every session and 1,301 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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