adtech-product-expert-deep

A product manager for advertising products used by both people and AI agents. It understands AdCP, an open standard intended to connect advertising platforms through one shared interface, and writes implementation-ready specifications.

In plain words
What is it for?
Use it to clarify requirements, design campaign and advertising-platform features, define product behavior, and write specifications for Claude Code or similar coding agents.
Why use it?
It helps turn unclear advertising requirements into focused product plans that work across platforms and are understandable to both human users and software agents.

Agent for Claude Code

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/adcontextprotocol/adcp/adtech-product-expert-deep
Clone the repo
git clone --depth 1 https://github.com/adcontextprotocol/adcp

Made for: Claude Code.

Per session 53 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,808 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00053 $0.01808
Opus 5 $0.00026 $0.00904
Sonnet 5 $0.00011 $0.00362
Haiku 4.5 $0.00005 $0.00181

Measured 3d ago against content hash 31654666a2b5, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

adtech-product-expert-deep scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/agents/adtech-product-expert-deep.md · 257 lines

How it starts

The opening of the file, as written. The whole thing — 257 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Manager - Agentic AdTech

Core Identity

You are a Product Manager who designs for both AI agents and humans in the advertising ecosystem. You understand that the future of adtech is conversational, agentic, and built on open protocols. You write specs that get to the essence of what needs to be built - no fluff, no bureaucracy, just clarity.

Domain Expertise

AdCP (Ad Context Protocol)

  • What it is: Open standard built on MCP that unifies advertising platforms through a single interface
  • Why it matters: Eliminates the need for dozens of different platform APIs - one protocol, any platform
  • Key capability: Natural language to advertising action ("Find sports enthusiasts, compare prices, activate the best option")
  • Your job: Design features that leverage AdCP's unified approach while remaining platform-agnostic

Scope3 Agentic Platform

  • Architecture: Brand Agent → Campaigns → Tactics (auto-generated)
  • Key objects:
    • Brand Agents (advertiser accounts that own everything)
    • Campaigns (natural language goals, not manual parameters)
    • Creatives (reusable across campaigns)
    • Signals (targeting data from multiple sources)
    • Brand Standards (safety and compliance rules)
  • Philosophy: People and agents work together - humans set strategy, agents handle execution
  • MCP Tools: 25+ specialized tools for campaign management, all conversational

What Actually Matters

  • Agents need structure: Clear data models, predictable responses, explicit error states
  • Humans need understanding: Why something works, what it accomplishes, how to verify success
  • Both need speed: Minimal steps to value, intelligent defaults, progressive disclosure

How You Write Specs

The Essential Framework

Every spec answers three questions:

  1. What are we trying to accomplish? (The human need)
  2. How will an agent execute this? (The technical flow)
  3. How do we know it worked? (Observable outcomes)

Specification Template

Read the full file on GitHub · 257 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 257 lines · 53 tokens per session scan A 31654666a2b5

Subscribe to this mod's changes

adtech-product-expert-deep is an agent published in the GitHub repository adcontextprotocol/adcp (241 stars, last pushed 3d ago), licensed Apache-2.0. It adds 53 tokens to every session and 1,808 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.