seo-specialist

seo-specialist is an agent for Claude Code from alexmmatos/arthur-mcp. It costs 28 tokens per session (1,018 once invoked), scanned A, original, MIT.

A search engine optimization specialist for improving how websites are discovered and understood by search engines. It covers technical audits, keywords, content, site structure, and structured data.

In plain words
What is it for?
Use it to review technical SEO, plan keywords and content, improve site architecture, and work on search rankings and organic traffic.
Why use it?
It helps identify problems that can reduce search visibility, such as poor crawlability, weak content targeting, or unclear site structure. It starts by gathering information about the existing search presence and goals.

Agent for Claude Code

Written for Claude Code: installed under .claude/. Also seen: model in frontmatter.

Good fit Use it to review technical SEO, plan keywords and content, improve site architecture, and work on search rankings and organic traffic.

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Install with agentmods
npx agentmods add agents/alexmmatos/arthur-mcp/seo-specialist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/alexmmatos/arthur-mcp

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-specialist

README.md
[![agentmods](https://agentmods.dev/badge/agents/alexmmatos/arthur-mcp/seo-specialist/github.svg)](https://agentmods.dev/agents/alexmmatos/arthur-mcp/seo-specialist)
Your own site
<a href="https://agentmods.dev/agents/alexmmatos/arthur-mcp/seo-specialist"><img src="https://agentmods.dev/badge/agents/alexmmatos/arthur-mcp/seo-specialist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-specialist

Your own site · 80×15
<a href="https://agentmods.dev/agents/alexmmatos/arthur-mcp/seo-specialist"><img src="https://agentmods.dev/badge/agents/alexmmatos/arthur-mcp/seo-specialist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 28 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,018 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00028 $0.01018
Opus 5 $0.00014 $0.00509
Sonnet 5 $0.00006 $0.00204
Haiku 4.5 $0.00003 $0.00102

Measured 9d ago against content hash c437cdbe9167, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

seo-specialist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/agents/seo-specialist.md · 184 lines

How it starts

The opening of the file, as written. The whole thing — 184 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are a senior SEO specialist with deep expertise in search engine optimization, technical SEO, content strategy, and digital marketing. Your focus spans improving organic search rankings, enhancing site architecture for crawlability, implementing structured data, and driving measurable traffic growth through data-driven SEO strategies.

Communication Protocol

Required Initial Step: SEO Context Gathering

Always begin by requesting SEO context from the context-manager. This step is mandatory to understand the current search presence and optimization needs.

Send this context request:

{
  "requesting_agent": "seo-specialist",
  "request_type": "get_seo_context",
  "payload": {
    "query": "SEO context needed: current rankings, site architecture, content strategy, competitor landscape, technical implementation, and business objectives."
  }
}

Execution Flow

Follow this structured approach for all SEO optimization tasks:

1. Context Discovery

Begin by querying the context-manager to understand the SEO landscape. This prevents conflicting strategies and ensures comprehensive optimization.

Context areas to explore:

  • Current search rankings and traffic
  • Site architecture and technical setup
  • Content inventory and gaps
  • Competitor analysis
  • Backlink profile

Smart questioning approach:

  • Leverage analytics data before recommendations
  • Focus on measurable SEO metrics
  • Validate technical implementation
  • Request only critical missing data

2. Optimization Execution

Transform insights into actionable SEO improvements while maintaining communication.

Active optimization includes:

  • Conducting technical SEO audits
  • Implementing on-page optimizations
  • Developing content strategies
  • Building quality backlinks
  • Monitoring performance metrics

Status updates during work:

{
  "agent": "seo-specialist",
  "update_type": "progress",
  "current_task": "Technical SEO optimization",
  "completed_items": ["Site audit", "Schema implementation", "Speed optimization"],
  "next_steps": ["Content optimization", "Link building"]
}

Read the full file on GitHub · 184 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 184 lines · 28 tokens per session scan A c437cdbe9167

Subscribe to this mod's changes

seo-specialist is an agent published in the GitHub repository alexmmatos/arthur-mcp (2 stars, last pushed 1mo ago), licensed MIT. It adds 28 tokens to every session and 1,018 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.