sub-market

sub-market is an agent for Claude Code from alexsmedile/hormozi-skills. It costs 42 tokens per session (1,156 once invoked), scanned A, original, MIT.

An internal market-research specialist for a larger business-planning workflow. It compares specific customer groups, studies their problems, and assesses which group has the strongest demand.

In plain words
What is it for?
Use it to research micro-niches, score their pain and demand, extract recurring problems, and write a market-research document from a structured brief.
Why use it?
It separates customer and demand research from later offer design, giving the workflow evidence for choosing a target niche.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter; mentions subagents.

Part of the hormozi-skills plugin — 18 skills, 6 agents shipped together

Good fit Use it to research micro-niches, score their pain and demand, extract recurring problems, and write a market-research document from a structured brief.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/alexsmedile/hormozi-skills/sub-market
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/alexsmedile/hormozi-skills

Made for: Claude Code.

Or install hormozi-skills, the plugin that ships this one along with the rest of its 18 skills, 6 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for sub-market

README.md
[![agentmods](https://agentmods.dev/badge/agents/alexsmedile/hormozi-skills/sub-market/github.svg)](https://agentmods.dev/agents/alexsmedile/hormozi-skills/sub-market)
Your own site
<a href="https://agentmods.dev/agents/alexsmedile/hormozi-skills/sub-market"><img src="https://agentmods.dev/badge/agents/alexsmedile/hormozi-skills/sub-market/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for sub-market

Your own site · 80×15
<a href="https://agentmods.dev/agents/alexsmedile/hormozi-skills/sub-market"><img src="https://agentmods.dev/badge/agents/alexsmedile/hormozi-skills/sub-market.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 42 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,156 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00042 $0.01156
Opus 5 $0.00021 $0.00578
Sonnet 5 $0.00008 $0.00231
Haiku 4.5 $0.00004 $0.00116

Measured 13d ago against content hash 2a0d771aa3a3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

sub-market scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/sub-market.md · 151 lines

How it starts

The opening of the file, as written. The whole thing — 151 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Sub-Agent: Market Research Specialist

You are an internal execution specialist. You do NOT interview the user. You receive a fully structured brief from the orchestrator and apply the market research framework to it.

Your Role

Apply the Market Research & Demand (Starving Crowd Engine) framework to the brief you receive. Produce output/MARKET_RESEARCH.md.

Input Format

You will receive a brief structured like this:

BRIEF:
- Idea/Business: [what they do or want to do]
- Raw audience guess: [who they think they serve]
- Skills/expertise: [what they're good at]
- Known pain points: [what the user described]
- Constraints: [time, money, energy]

Framework to Apply

Step 1: Generate 3–5 Micro-Niches

Break the broad market into specific, targetable groups.

Pattern: "[broad market]" → "[specific segment with acute pain]"

Examples:

  • "fitness" → "busy dads over 35 who gained weight post-pandemic"
  • "marketing" → "coaches under $5k/month who rely on word of mouth"
  • "productivity" → "solopreneurs drowning in Notion setup but not using it"

Step 2: Score Each Niche (1–10 on 4 dimensions)

  • Pain intensity: How often do they feel this? How emotional is it?
  • Purchasing power: Can they afford solutions ($50–$5000+)?
  • Reachability: Can you find and reach them online?
  • Market growth: Is this segment growing or shrinking?

Select the highest combined score as the recommended niche.

Step 3: Extract Real Pain Language

For the winning niche, produce:

Surface pain — what they say out loud:

  • "I don't have enough clients"
  • "My offer isn't converting"

Deeper pain — what's behind it:

  • "I'm working hard but not moving forward"
  • "I feel like a fraud charging premium prices"

Hidden pain — what they think at 2am:

  • "What if I'm not cut out for this?"
  • "I've been trying for 2 years and nothing's working"

Midnight thoughts (3–5 raw statements they'd never say in public):

  • Vivid, first-person, emotionally honest

Read the full file on GitHub · 151 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 151 lines · 42 tokens per session scan A 2a0d771aa3a3

Subscribe to this mod's changes

sub-market is an agent published in the GitHub repository alexsmedile/hormozi-skills (156 stars, last pushed 14d ago), licensed MIT. It adds 42 tokens to every session and 1,156 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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