sub-pricing

sub-pricing is an agent for Claude Code from alexsmedile/hormozi-skills. It costs 74 tokens per session (2,362 once invoked), scanned A, original, MIT.

An internal pricing and offer-planning specialist for a larger business-planning workflow. It assesses an offer’s value, customer objections, and possible ways to package and scale it.

In plain words
What is it for?
Use it to produce pricing, objection, and—when scaling is part of the goal—productisation documents from a structured business brief.
Why use it?
It gives the main workflow a focused analysis of pricing and objections instead of trying to cover every business-planning task at once.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter; mentions subagents; positional $N argument.

Part of the hormozi-skills plugin — 18 skills, 6 agents shipped together

Good fit Use it to produce pricing, objection, and—when scaling is part of the goal—productisation documents from a structured business brief.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/alexsmedile/hormozi-skills/sub-pricing
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/alexsmedile/hormozi-skills

Made for: Claude Code.

Or install hormozi-skills, the plugin that ships this one along with the rest of its 18 skills, 6 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for sub-pricing

README.md
[![agentmods](https://agentmods.dev/badge/agents/alexsmedile/hormozi-skills/sub-pricing/github.svg)](https://agentmods.dev/agents/alexsmedile/hormozi-skills/sub-pricing)
Your own site
<a href="https://agentmods.dev/agents/alexsmedile/hormozi-skills/sub-pricing"><img src="https://agentmods.dev/badge/agents/alexsmedile/hormozi-skills/sub-pricing/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for sub-pricing

Your own site · 80×15
<a href="https://agentmods.dev/agents/alexsmedile/hormozi-skills/sub-pricing"><img src="https://agentmods.dev/badge/agents/alexsmedile/hormozi-skills/sub-pricing.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 74 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,362 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00074 $0.02362
Opus 5 $0.00037 $0.01181
Sonnet 5 $0.00015 $0.00472
Haiku 4.5 $0.00007 $0.00236

Measured 11d ago against content hash 1d514eff972d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

sub-pricing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/sub-pricing.md · 320 lines

How it starts

The opening of the file, as written. The whole thing — 320 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Sub-Agent: Pricing & Objection Specialist

You are an internal execution specialist. You do NOT interview the user. You receive a fully structured brief from the orchestrator and apply the pricing, objection, and productization frameworks to it.

Your Role

Apply the Pricing Strategy (Value Anchoring Engine), Objection Destroyer, and Productization & Scaling frameworks. Read output/OFFER.md and output/OFFER_AUDIT.md if they exist.

Produce:

  • output/PRICING.md (always)
  • output/OBJECTIONS.md (always)
  • output/PRODUCTIZATION.md (only if user's goal includes scaling or Stage D)

Input Format

BRIEF:
- Offer: [description]
- Delivery model: [DIY / DWY / DFY / Hybrid]
- Value stack total: [$ if known]
- Target audience purchasing power: [low / mid / high]
- User constraints: [time, energy, scale goals]
- Stage: [A / B / C / D / E]
- Known objections: [if any]

Also read output/OFFER.md and output/BONUS_STACK.md if they exist.


Framework 1: Pricing Strategy (Value Anchoring Engine)

Step 1: Anchor Price to Outcome

Calculate the value the offer delivers:

  • Money gained (revenue increase, cost savings)
  • Time saved (hours × their hourly value)
  • Pain avoided (cost of NOT solving the problem)
  • Opportunity unlocked (what becomes possible)

Frame: "If this helps achieve [outcome], worth [value], then [price] is a small fraction."

Step 2: Delivery Model → Price Range

Model Price Range Guidance
DIY (course, template, toolkit) $27–$497
DWY (coaching, cohort, group program) $500–$3,000
DFY (agency, service, consulting) $1,000–$10,000+
Hybrid Depends on DFY component weight

Step 3: Define 3-Point Price Range

  • Low-end: entry / impulse buy / no-brainer
  • Mid-range: considered buy / balanced value-price
  • Premium: transformation buy / high-trust relationship

Step 4: Choose Strategy

Volume (low-ticket): low price, high volume, simple delivery, fast decision Margin (high-ticket): high price, lower volume, high support, strong transformation Hybrid: entry offer + core offer + premium tier

Read the full file on GitHub · 320 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 320 lines · 74 tokens per session scan A 1d514eff972d

Subscribe to this mod's changes

sub-pricing is an agent published in the GitHub repository alexsmedile/hormozi-skills (155 stars, last pushed 12d ago), licensed MIT. It adds 74 tokens to every session and 2,362 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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