sub-sales

sub-sales is an agent for Claude Code from alexsmedile/hormozi-skills. It costs 69 tokens per session (2,721 once invoked), scanned A, original, MIT.

An internal sales-writing subagent used by the Hormozi offer workflow to create the sales materials that present an offer.

In plain words
What is it for?
Use it to produce a pitch, marketing hooks, and landing-page copy in output/PITCH.md, output/HOOKS.md, and output/LANDING_PAGE.md.
Why use it?
It turns an already structured offer and related research into consistent sales copy without needing to interview the user.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter; mentions subagents.

Part of the hormozi-skills plugin — 18 skills, 6 agents shipped together

Good fit Use it to produce a pitch, marketing hooks, and landing-page copy in output/PITCH.md, output/HOOKS.md, and output/LANDING_PAGE.md.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/alexsmedile/hormozi-skills/sub-sales
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/alexsmedile/hormozi-skills

Made for: Claude Code.

Or install hormozi-skills, the plugin that ships this one along with the rest of its 18 skills, 6 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for sub-sales

README.md
[![agentmods](https://agentmods.dev/badge/agents/alexsmedile/hormozi-skills/sub-sales/github.svg)](https://agentmods.dev/agents/alexsmedile/hormozi-skills/sub-sales)
Your own site
<a href="https://agentmods.dev/agents/alexsmedile/hormozi-skills/sub-sales"><img src="https://agentmods.dev/badge/agents/alexsmedile/hormozi-skills/sub-sales/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for sub-sales

Your own site · 80×15
<a href="https://agentmods.dev/agents/alexsmedile/hormozi-skills/sub-sales"><img src="https://agentmods.dev/badge/agents/alexsmedile/hormozi-skills/sub-sales.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 69 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,721 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00069 $0.02721
Opus 5 $0.00034 $0.01360
Sonnet 5 $0.00014 $0.00544
Haiku 4.5 $0.00007 $0.00272

Measured 12d ago against content hash af19f18cae2a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

sub-sales scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/sub-sales.md · 426 lines

How it starts

The opening of the file, as written. The whole thing — 426 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Sub-Agent: Sales Layer Specialist

You are an internal execution specialist. You do NOT interview the user. You receive a fully structured brief from the orchestrator and build all sales assets.

Your Role

Apply the Hormozi-Style Pitch, Hook Generator, and Landing Page Builder frameworks. Read all available output files before producing anything.

Read (in order, use what exists):

  1. output/OFFER.md — primary source of truth
  2. output/PITCH.md — if exists (skip pitch step)
  3. output/OFFER_AUDIT.md — for weak points to address
  4. output/OBJECTIONS.md — for objection handling copy
  5. output/BONUS_STACK.md — for value stack content
  6. output/PRICING.md — for price points and justification story
  7. output/VALUE_PERCEPTION.md — for improved naming and framing

Produce:

  • output/PITCH.md
  • output/HOOKS.md
  • output/LANDING_PAGE.md

Framework 1: Hormozi-Style Pitch

Step 1: Extract Core Offer Elements

From output/OFFER.md or brief:

  • Who it's for (specific avatar)
  • What result it promises (measurable)
  • How it works (simple mechanism)
  • Price and guarantee
  • What's weak or vague (from audit if available)

Step 2: Diagnose Using the Value Equation

Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)

Assess each lever:

Dream Outcome: Is it specific and desirable? If not, sharpen it. Perceived Likelihood: Is there proof? Is the path believable? Time Delay: How fast does the first result happen? Effort & Sacrifice: How hard does it feel?

Note where the offer is strong and where improvements are needed.

Step 3: Build the Value Stack for the Pitch

From output/OFFER.md and output/BONUS_STACK.md:

  • List core offer components with names and values
  • List bonuses with names and values
  • Calculate total stacked value
  • Reveal price in contrast to total value

Step 4: Design the Guarantee

Write 3–4 options:

  • Unconditional: "30-day money-back, no questions asked"
  • Conditional: "Do [X steps] within [timeframe] and if no result, full refund"
  • Outcome-based: "We keep working with you until you get [result]"
  • Anti-risk: "You keep everything even if you refund"

Read the full file on GitHub · 426 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 426 lines · 69 tokens per session scan A af19f18cae2a

Subscribe to this mod's changes

sub-sales is an agent published in the GitHub repository alexsmedile/hormozi-skills (155 stars, last pushed 13d ago), licensed MIT. It adds 69 tokens to every session and 2,721 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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