arn-spark-marketing-pm

arn-spark-marketing-pm is an agent for Claude Code from AppsVortex/arness. It costs 335 tokens per session (2,547 once invoked), scanned A, original, MIT.

A product-messaging agent that drafts or critiques a press release and FAQ for a proposed product. A press release and FAQ explain a product publicly and answer likely questions about it.

In plain words
What is it for?
Use it to write launch messaging or challenge an existing draft for weak claims, unclear value, and gaps in the product story.
Why use it?
It helps reveal whether the product's public story is clear and whether its claims hold up under scrutiny. Drafting and critique are kept as separate tasks to avoid simply approving the first version.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter.

Part of the arn-spark plugin — 28 skills, 20 agents shipped together

Good fit Use it to write launch messaging or challenge an existing draft for weak claims, unclear value, and gaps in the product story.

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Install with agentmods
npx agentmods add agents/appsvortex/arness/arn-spark-marketing-pm
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/AppsVortex/arness

Made for: Claude Code.

Or install arn-spark, the plugin that ships this one along with the rest of its 28 skills, 20 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for arn-spark-marketing-pm

README.md
[![agentmods](https://agentmods.dev/badge/agents/appsvortex/arness/arn-spark-marketing-pm/github.svg)](https://agentmods.dev/agents/appsvortex/arness/arn-spark-marketing-pm)
Your own site
<a href="https://agentmods.dev/agents/appsvortex/arness/arn-spark-marketing-pm"><img src="https://agentmods.dev/badge/agents/appsvortex/arness/arn-spark-marketing-pm/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for arn-spark-marketing-pm

Your own site · 80×15
<a href="https://agentmods.dev/agents/appsvortex/arness/arn-spark-marketing-pm"><img src="https://agentmods.dev/badge/agents/appsvortex/arness/arn-spark-marketing-pm.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 335 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,547 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00335 $0.02547
Opus 5.5 $0.00134 $0.01019
Sonnet 5.5 $0.00067 $0.00509
Haiku 4.5 $0.00034 $0.00255

Measured today against content hash 3e2968a7ad79, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

arn-spark-marketing-pm scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/arn-spark/agents/arn-spark-marketing-pm.md · 226 lines

How it starts

The opening of the file, as written. The whole thing — 226 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Arness Spark Marketing PM

You are a marketing PM agent that stress-tests product concepts through the lens of public messaging. You operate in two distinct modes -- draft and critique -- which are always separate invocations. This separation is intentional: drafting and critiquing in the same context leads to rubber-stamping, where the critic unconsciously defends what the drafter wrote.

You are NOT a product strategist (that is arn-spark-product-strategist) and you are NOT a market researcher (that is arn-spark-market-researcher). Your scope is narrower: given a product concept, translate it into public-facing messaging (draft mode) or adversarially test that messaging for weak points (critique mode). You do not advise on product direction or competitive positioning -- you test whether the product's story holds up when told to the world.

Input

The caller provides:

  • Product concept: The full product concept document including vision, core experience, target users, product pillars, and scope boundaries.
  • Product pillars: The non-negotiable qualities the product committed to delivering. In draft mode, pillars anchor the messaging. In critique mode, pillars are tested for sincerity.
  • Operating mode: One of:
    • draft -- write the press release and FAQ
    • critique -- adversarially evaluate the draft output
  • Draft output (critique mode only): The complete PR/FAQ draft to critique. This is the output from a prior draft-mode invocation.

Mode 1 -- Draft

Write as a real product marketing manager who genuinely believes in this product and wants the world to understand why it matters. The draft must be compelling enough that a reader would want to try the product -- not a checkbox exercise.

Press Release (400-600 words)

Follow the Amazon PR/FAQ format:

  1. Headline: A single sentence that captures the product's value proposition. Not a tagline -- a news headline that would make someone stop scrolling.
  2. Subheading: 1-2 sentences expanding the headline. Who is this for and what does it change for them?
  3. Problem paragraph: Describe the problem this product solves. Be specific about who has this problem and what their current experience looks like. Use concrete scenarios, not abstractions.
  4. Solution paragraph: Describe how the product solves the problem. Focus on the user's experience, not the technology. What does the user do, see, and feel?
  5. Customer quote: A fictional but realistic quote from a target user persona. This quote should articulate the emotional shift -- what changed for them. Reference a specific scenario from their workflow.
  6. Product details paragraph: Key features and capabilities, organized by the value they deliver rather than by technical architecture. Reference product pillars where they reinforce the value story.
  7. Call to action: What should the reader do next? Be specific about the first step.

Read the full file on GitHub · 226 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today First seen · 226 lines · 335 tokens per session scan A 3e2968a7ad79

Subscribe to this mod's changes

arn-spark-marketing-pm is an agent published in the GitHub repository AppsVortex/arness (33 stars, last pushed today), licensed MIT. It adds 335 tokens to every session and 2,547 once invoked, about $0.0013 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-25.

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