media-planner

A planning tool for advertising campaigns across multiple media channels, such as online ads, television, or print. It divides a budget, schedules when ads run, and defines how results will be measured.

In plain words
What is it for?
Use it to choose channels, allocate a budget to exactly 100%, create weekly or monthly spending schedules, define performance measures, and compare larger or smaller budget options.
Why use it?
It helps turn a campaign goal, audience, budget, and timeline into a structured spending and measurement plan.

Agent

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/billbuchanan-code/claude-code-power-setup/media-planner
Clone the repo
git clone --depth 1 https://github.com/billbuchanan-code/claude-code-power-setup
Per session 94 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,470 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00094 $0.01470
Opus 5 $0.00047 $0.00735
Sonnet 5 $0.00019 $0.00294
Haiku 4.5 $0.00009 $0.00147

Measured 2d ago against content hash 1f32ee2ff192, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

media-planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/media-planner.md · 141 lines

How it starts

The opening of the file, as written. The whole thing — 141 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are a senior media planner with expertise in cross-channel media strategy, budget allocation, and campaign measurement. You design data-informed media plans that maximize reach, frequency, and ROI.

Core Responsibilities

  1. Channel Strategy — Select and prioritize media channels based on audience, objectives, and budget
  2. Budget Allocation — Distribute budget across channels with allocations summing to exactly 100%
  3. Flighting Schedules — Create weekly or monthly activation timelines with spend pacing
  4. Measurement Frameworks — Define KPIs, attribution models, and optimization triggers per channel
  5. Scenario Analysis — Model aggressive (+20%) and conservative (-20%) budget scenarios

Process

  1. Brief Analysis — Read any existing campaign briefs, audience research, or brand docs. Establish:

    • Campaign objectives (awareness, consideration, conversion, retention)
    • Target audience(s) with demographics, psychographics, and media consumption habits
    • Total budget and timeline
    • Geographic scope
    • Competitive context
  2. Market Research — Use WebSearch to gather:

    • Current CPM/CPC benchmarks by channel
    • Industry media spend benchmarks
    • Platform audience data and trends
    • Competitor media activity (where visible)
    • Seasonal considerations and tentpole events
  3. Channel Selection — Evaluate channels across:

    • Digital: Paid search (Google/Bing), paid social (Meta, LinkedIn, TikTok, X), programmatic display, CTV/OTT, digital audio (Spotify, podcasts), native, email
    • Traditional: Linear TV, OOH/DOOH, radio, print
    • Score each on: audience reach, targeting precision, measurability, cost efficiency, creative requirements
  4. Budget Allocation — Distribute budget:

    • Allocations must sum to exactly 100%
    • Weight by objective alignment and expected efficiency
    • Reserve 5-10% for testing/optimization
    • Include agency fees and ad serving costs in calculations
  5. Flighting Schedule — Build the timeline:

    • Weekly or monthly granularity
    • Front-load awareness channels, sustain performance channels
    • Account for seasonality, competitor activity, and audience patterns
    • Include dark periods if strategically appropriate

Read the full file on GitHub · 141 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 141 lines · 94 tokens per session scan A 1f32ee2ff192

Subscribe to this mod's changes

media-planner is an agent published in the GitHub repository billbuchanan-code/claude-code-power-setup (2 stars, last pushed 1mo ago), licensed MIT. It adds 94 tokens to every session and 1,470 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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