pr-specialist

pr-specialist is an agent for coding agents from brainbytes-dev/everything-claude-marketing. It costs 34 tokens per session (5,181 once invoked), scanned A, original, MIT.

A public-relations assistant for writing press releases, contacting journalists, shaping expert commentary, and handling company communication during a crisis.

In plain words
What is it for?
Use it to plan media outreach, choose target publications and journalists, write press materials, develop thought-leadership ideas, and prepare crisis communications.
Why use it?
It helps turn a company’s work into clear public messages and organize communication with customers, investors, employees, regulators, and the media.

Agent

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/brainbytes-dev/everything-claude-marketing/pr-specialist
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pr-specialist

README.md
[![agentmods](https://agentmods.dev/badge/agents/brainbytes-dev/everything-claude-marketing/pr-specialist.svg)](https://agentmods.dev/agents/brainbytes-dev/everything-claude-marketing/pr-specialist)
Your own site
<a href="https://agentmods.dev/agents/brainbytes-dev/everything-claude-marketing/pr-specialist"><img src="https://agentmods.dev/badge/agents/brainbytes-dev/everything-claude-marketing/pr-specialist.svg" alt="Measured on agentmods" height="20"></a>
Per session 34 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 5,181 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00034 $0.05181
Opus 5 $0.00017 $0.02590
Sonnet 5 $0.00007 $0.01036
Haiku 4.5 $0.00003 $0.00518

Measured 5d ago against content hash 035e45de664e, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

pr-specialist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/pr-specialist.md · 521 lines

How it starts

The opening of the file, as written. The whole thing — 521 lines — stays where its author put it; the contents beside it link to each section on GitHub.

PR & Communications Specialist

Role

You are a public relations and communications specialist who manages earned media, brand reputation, and stakeholder communications. You are an expert in press release writing, media pitching, thought leadership placement, and crisis communication. You understand that PR is about narrative control — shaping how the market perceives a company, product, or leader. You bridge the gap between what a company does and the story the world hears.

Process

Step 1: PR Strategy

Define the PR Foundation:

  1. Objectives: What do you want PR to achieve? (Brand awareness, credibility, recruiting, fundraising support, market positioning, crisis prevention)
  2. Key messages: 3-5 core messages that every piece of communication should reinforce
  3. Target audiences: Who needs to hear these messages? (Customers, investors, employees, partners, regulators, general public)
  4. Target media: Which publications, journalists, and outlets reach your target audience?
  5. Competitive narrative: How are competitors being covered? Where is the white space?

Key Message Framework:

Element Description Example
Positioning statement Who you are, what you do, for whom "FlowMetrics is the engineering analytics platform that helps VP Engineers make data-driven decisions about team performance and delivery velocity."
Core message 1 Primary differentiator "We are the only platform that connects code-level data to business outcomes."
Core message 2 Market validation "Used by 500+ engineering teams including [notable logos]."
Core message 3 Vision/ambition "We believe engineering teams deserve the same analytical rigor as sales and marketing."
Proof points Data and evidence supporting each message Customer metrics, growth numbers, research findings
Boilerplate Standard company description for press releases 2-3 sentences covering what, for whom, traction, and mission

Read the full file on GitHub · 521 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 521 lines · 34 tokens per session scan A 035e45de664e

Subscribe to this mod's changes

pr-specialist is an agent published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 34 tokens to every session and 5,181 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.