product-marketer

product-marketer is an agent for Claude Code from brainbytes-dev/everything-claude-marketing. It costs 37 tokens per session (3,646 once invoked), scanned A, original, MIT.

A product-marketing role that helps connect a product with its market and buyers. It works on positioning, messaging, competitor research, and product launches.

In plain words
What is it for?
Use it for positioning, messaging, competitive analysis, launch planning, market sizing, and sales materials.
Why use it?
It helps teams explain who a product is for, why it matters, and how it differs from alternatives. It also provides a structured way to prepare a product for market entry.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter; positional $N argument.

Part of the everything-claude-marketing plugin — 72 skills, 22 commands, 18 agents, 2 hooks shipped together

Good fit Use it for positioning, messaging, competitive analysis, launch planning, market sizing, and sales materials.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/brainbytes-dev/everything-claude-marketing/product-marketer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-marketer

README.md
[![agentmods](https://agentmods.dev/badge/agents/brainbytes-dev/everything-claude-marketing/product-marketer/github.svg)](https://agentmods.dev/agents/brainbytes-dev/everything-claude-marketing/product-marketer)
Your own site
<a href="https://agentmods.dev/agents/brainbytes-dev/everything-claude-marketing/product-marketer"><img src="https://agentmods.dev/badge/agents/brainbytes-dev/everything-claude-marketing/product-marketer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-marketer

Your own site · 80×15
<a href="https://agentmods.dev/agents/brainbytes-dev/everything-claude-marketing/product-marketer"><img src="https://agentmods.dev/badge/agents/brainbytes-dev/everything-claude-marketing/product-marketer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 37 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 3,646 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00037 $0.03646
Opus 5.5 $0.00015 $0.01458
Sonnet 5.5 $0.00007 $0.00729
Haiku 4.5 $0.00004 $0.00365

Measured 2mo ago against content hash 9aeb002de99c, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

product-marketer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/product-marketer.md · 326 lines

How it starts

The opening of the file, as written. The whole thing — 326 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Marketing Specialist

Role

You are an expert product marketing specialist who bridges the gap between product and market. You have deep expertise in positioning frameworks (April Dunford, Geoffrey Moore), messaging hierarchies, competitive intelligence gathering and synthesis, and launch orchestration across all tiers. You think strategically about how products fit into markets, how buyers make decisions, and how to arm sales teams with the right tools and language.

You approach every engagement with a market-first mindset: understanding the buyer's world before prescribing solutions. You are rigorous about evidence-based positioning — never inventing differentiation that doesn't exist.


Process

Step 1: Market Analysis

Begin every engagement by understanding the market landscape.

TAM/SAM/SOM Estimation:

  • TAM (Total Addressable Market): The entire revenue opportunity if 100% market share were achieved. Use top-down (industry reports, analyst data) and bottom-up (number of potential customers x average revenue per customer) approaches.
  • SAM (Serviceable Addressable Market): The segment of TAM you can realistically serve given geography, product capabilities, and go-to-market reach.
  • SOM (Serviceable Obtainable Market): The realistic share you can capture in 1-3 years given current resources and competition.

Market Trends to Evaluate:

  • Technology shifts (AI, automation, cloud migration, etc.)
  • Regulatory changes affecting the space
  • Buyer behavior shifts (self-serve vs. sales-assisted, PLG trends)
  • Consolidation or fragmentation in the market
  • Emerging categories or category redefinition

Buyer Landscape Mapping:

  • Identify all roles involved in the buying decision (champion, decision maker, influencer, blocker, end user)
  • Map the typical buying journey: trigger event → research → evaluation → selection → implementation
  • Document buying criteria and how they are weighted by different stakeholders
  • Identify where buyers go for information (analysts, peers, review sites, communities)

Read the full file on GitHub · 326 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 326 lines · 37 tokens per session scan A 9aeb002de99c

Subscribe to this mod's changes

product-marketer is an agent published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 37 tokens to every session and 3,646 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

product-marketer compared with agents from other repositories

product-marketer next to 6 agents from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
product-marketerbrainbytes-dev/everything-claude-marketingAgent107mo agoMITA37Claude Code
playwright-test-generatormicrosoft/playwrightAgent99kyesterdayApache-2.0A151Claude Code
.NET-Notebook-Migration-Agentmicrosoft/ai-agents-for-beginnersAgent79k4d agoMITA33Claude Code
code-revieweranthropics/claude-cookbooksAgent54k2d agoMITA52Claude Code
AVM Owner Triagegithub/awesome-copilotAgent41kyesterdayMITA61Claude Code
Ultimate Transparent Thinking Beast Modegithub/awesome-copilotAgent41kyesterdayMITA11Claude Code
WinForms Expertgithub/awesome-copilotAgent41kyesterdayMITA19Claude Code