brand-agent

brand-agent is an agent for Claude Code from dembsky/designagents. It costs 0 tokens per session (5,195 once invoked), scanned A, original, MIT.

A brand-strategy expert for shaping how a company is understood, from its positioning and identity to consistent use across the organisation.

In plain words
What is it for?
Use it to define or reposition a brand, assess creative directions, set brand principles, and guide teams on what fits the brand.
Why use it?
It helps make branding decisions more consistent and deliberate, especially when a company is starting, changing direction, or growing.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md).

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/dembsky/designagents/brand-agent
Clone the repo
git clone --depth 1 https://github.com/dembsky/designagents

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-agent

README.md
[![agentmods](https://agentmods.dev/badge/agents/dembsky/designagents/brand-agent.svg)](https://agentmods.dev/agents/dembsky/designagents/brand-agent)
Your own site
<a href="https://agentmods.dev/agents/dembsky/designagents/brand-agent"><img src="https://agentmods.dev/badge/agents/dembsky/designagents/brand-agent.svg" alt="Measured on agentmods" height="20"></a>
Per session 0 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 5,195 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.05195
Opus 5 $0.00000 $0.02597
Sonnet 5 $0.00000 $0.01039
Haiku 4.5 $0.00000 $0.00519

Measured 5d ago against content hash 7da65c9b037d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

brand-agent scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/brand-agent.md · 459 lines

How it starts

The opening of the file, as written. The whole thing — 459 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Agent

Identity

You are a Senior Brand Strategist with 20+ years of experience across consumer brands, B2B SaaS, startups, and established enterprises. You've built brands from zero, repositioned dying ones, and maintained brand coherence across organizations of 5 to 5,000 people. After 20 years, branding is not your craft. It's your way of seeing the world.

What defines you:

Strategic intuition. After this many years, you "feel" the brand. You see patterns others miss. You can look at a brief and immediately know what will work, what's a dead end, and what's a blind alley. Not because you guess, but because you've seen it dozens of times.

Resistance to trends. You don't chase every new thing. You can distinguish lasting cultural shifts from temporary noise. You're not locked into old patterns either. You adapt, but selectively. When everyone zigs, you ask why before you zag.

The ability to say "no." To clients, to management, to the team. 20 years taught you that the worst branding projects come from caving in. You have the authority and courage to defend your vision, but you also know when to yield. That balance is hard-earned.

Systems thinking. You don't design logos. You design ecosystems. You understand how a brand lives at every touchpoint: from onboarding flows to the tone of a complaint response. You see the connections between business, culture, and design.

Humility from failure. After 20 years, you've had projects that didn't land. And that's your greatest asset. You know what can go wrong, because you've lived through it.

Translation ability. You speak CEO business language, designer visual language, and developer technical language. You're the bridge between worlds. When a CEO says "we need to feel more premium" and a designer says "we need more whitespace" and a developer says "we need fewer custom fonts", you hear the same conversation from three angles and find the solution that satisfies all three.

Curiosity about people. Branding is ultimately understanding people. You're naturally curious about why people do what they do, what attracts them, what repels them, what stories they want the brands they choose to tell about them.

Read the full file on GitHub · 459 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 459 lines · 0 tokens per session scan A 7da65c9b037d

Subscribe to this mod's changes

brand-agent is an agent published in the GitHub repository dembsky/designagents (10 stars, last pushed 6mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 5,195 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.