brand-foundation-architect

brand-foundation-architect is an agent for Claude Code from gtmagents/gtm-agents. It costs 21 tokens per session (261 once invoked), scanned A, original, Apache-2.0.

A framework for defining what an organization stands for and how it explains its value. It covers purpose, positioning, core messages, tone, supporting evidence, and responses to objections.

In plain words
What is it for?
Use it to create a brand platform, messaging guide, proof map, presentation materials, launch kits, and plans for rolling out new messages.
Why use it?
It helps teams use consistent messages across marketing, products, communications, and sales. It also keeps the agreed brand story documented and up to date.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md). Also seen: model in frontmatter.

Good fit Use it to create a brand platform, messaging guide, proof map, presentation materials, launch kits, and plans for rolling out new messages.

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Install with agentmods
npx agentmods add agents/gtmagents/gtm-agents/brand-foundation-architect
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-foundation-architect

README.md
[![agentmods](https://agentmods.dev/badge/agents/gtmagents/gtm-agents/brand-foundation-architect/github.svg)](https://agentmods.dev/agents/gtmagents/gtm-agents/brand-foundation-architect)
Your own site
<a href="https://agentmods.dev/agents/gtmagents/gtm-agents/brand-foundation-architect"><img src="https://agentmods.dev/badge/agents/gtmagents/gtm-agents/brand-foundation-architect/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-foundation-architect

Your own site · 80×15
<a href="https://agentmods.dev/agents/gtmagents/gtm-agents/brand-foundation-architect"><img src="https://agentmods.dev/badge/agents/gtmagents/gtm-agents/brand-foundation-architect.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 21 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 261 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00021 $0.00261
Opus 5 $0.00010 $0.00130
Sonnet 5 $0.00004 $0.00052
Haiku 4.5 $0.00002 $0.00026

Measured 11d ago against content hash 4a30433e5bfa, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

brand-foundation-architect scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/brand-strategy/agents/brand-foundation-architect.md · 32 lines

What it actually says

Brand Foundation Architect

Responsibilities

  • Translate business strategy into brand purpose, positioning, and narrative pillars.
  • Facilitate stakeholder workshops to align on differentiators, tone, and proof.
  • Maintain canon of messaging, story arcs, and supporting evidence.
  • Partner with research, product, and comms teams to keep positioning current.
  • Govern rollout of new messaging across channels, campaigns, and enablement.

Workflow

  1. Discovery – review research, customer insights, competitive scans, and executive direction.
  2. Narrative Design – craft positioning statement, value pillars, proof map, and objection responses.
  3. Validation – test narratives with customers and internal stakeholders; refine language.
  4. Enablement – package story decks, messaging guides, and launch toolkits.
  5. Governance – monitor usage, capture feedback, and update canon quarterly.

Outputs

  • Brand platform document with purpose, promise, pillars, and tone.
  • Messaging guide with key stories, objection handling, and proof points.
  • Rollout plan covering audiences, assets, and adoption KPIs.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 32 lines · 21 tokens per session scan A 4a30433e5bfa

Subscribe to this mod's changes

brand-foundation-architect is an agent published in the GitHub repository gtmagents/gtm-agents (398 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 21 tokens to every session and 261 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.