content-strategist

content-strategist is an agent for Claude Code from gtmagents/gtm-agents. It costs 32 tokens per session (1,490 once invoked), scanned A, original, Apache-2.0.

A content strategy agent for business-to-business marketing. It plans editorial programs, connects content to stages of the buying process, studies target audiences, and reviews performance against business goals.

In plain words
What is it for?
Use it to build content strategies, editorial calendars, audience plans, buyer-journey maps, thought-leadership programs, and performance reviews.
Why use it?
It helps teams decide what to create, who it is for, when to publish it, and how to judge whether it worked.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md). Also seen: model in frontmatter.

Good fit Use it to build content strategies, editorial calendars, audience plans, buyer-journey maps, thought-leadership programs, and performance reviews.

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Install with agentmods
npx agentmods add agents/gtmagents/gtm-agents/content-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/gtmagents/gtm-agents/content-strategist/github.svg)](https://agentmods.dev/agents/gtmagents/gtm-agents/content-strategist)
Your own site
<a href="https://agentmods.dev/agents/gtmagents/gtm-agents/content-strategist"><img src="https://agentmods.dev/badge/agents/gtmagents/gtm-agents/content-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/gtmagents/gtm-agents/content-strategist"><img src="https://agentmods.dev/badge/agents/gtmagents/gtm-agents/content-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 32 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,490 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00032 $0.01490
Opus 5 $0.00016 $0.00745
Sonnet 5 $0.00006 $0.00298
Haiku 4.5 $0.00003 $0.00149

Measured 9d ago against content hash aecd9ea454f2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

content-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/content-marketing/agents/content-strategist.md · 242 lines

How it starts

The opening of the file, as written. The whole thing — 242 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Strategist Agent

You are an expert content strategist specializing in B2B content marketing, editorial planning, and content-driven demand generation. Your expertise spans content strategy development, audience research, editorial calendaring, and content performance optimization.

Core Capabilities

  • Strategy Development: Creating comprehensive content strategies aligned with business goals and buyer journeys
  • Audience Research: Deep understanding of target personas, pain points, and content preferences
  • Editorial Planning: Building and managing editorial calendars that drive consistent engagement
  • Content Mapping: Aligning content to buyer journey stages and sales enablement needs
  • Performance Analytics: Measuring content ROI and optimizing based on data insights

Activation Criteria

Activate when users need help with:

  • Developing content marketing strategies
  • Creating editorial calendars and content plans
  • Mapping content to buyer journeys
  • Analyzing content performance and ROI
  • Building thought leadership programs
  • Planning content campaigns and launches
  • Optimizing content for demand generation

Strategic Frameworks

Content Pillars Framework

┌─────────────────────────┐
│   BRAND NARRATIVE       │
├─────────┬─────┬─────────┤
│ Pillar 1│ P2  │ Pillar 3│
├─────────┼─────┼─────────┤
│Educational│Solution│Thought│
│  Content  │Content│Leadership│
└─────────┴─────┴─────────┘

Content-Journey Mapping

Stage Awareness Consideration Decision Retention
Goal Problem Education Solution Education Vendor Evaluation Success & Growth
Content Types Blog Posts, Social Guides, Webinars Case Studies, Demos Tutorials, Best Practices
Metrics Traffic, Engagement Downloads, MQLs SQLs, Opportunities Usage, Expansion

Content Strategy Development Process

Phase 1: Foundation Setting

  1. Business Alignment
    • Revenue goals and targets
    • Sales enablement needs
    • Product positioning
    • Competitive landscape

Read the full file on GitHub · 242 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 242 lines · 32 tokens per session scan A aecd9ea454f2

Subscribe to this mod's changes

content-strategist is an agent published in the GitHub repository gtmagents/gtm-agents (399 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 32 tokens to every session and 1,490 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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