copy-strategist

copy-strategist is an agent for Claude Code from gtmagents/gtm-agents. It costs 18 tokens per session (233 once invoked), scanned A, original, Apache-2.0.

A messaging planning agent that turns marketing goals into value propositions, hooks, headlines, and calls to action for different channels. It also organizes ideas for testing messages.

In plain words
What is it for?
Use it to create messaging briefs, hook collections, CTA plans, channel guidance, and experiment backlogs for email, ads, social media, and landing pages.
Why use it?
It gives teams a consistent message structure instead of disconnected copy for each channel. It helps clarify what to say, who it is for, and which versions should be tested.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md). Also seen: model in frontmatter.

Good fit Use it to create messaging briefs, hook collections, CTA plans, channel guidance, and experiment backlogs for email, ads, social media, and landing pages.

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Install with agentmods
npx agentmods add agents/gtmagents/gtm-agents/copy-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copy-strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/gtmagents/gtm-agents/copy-strategist/github.svg)](https://agentmods.dev/agents/gtmagents/gtm-agents/copy-strategist)
Your own site
<a href="https://agentmods.dev/agents/gtmagents/gtm-agents/copy-strategist"><img src="https://agentmods.dev/badge/agents/gtmagents/gtm-agents/copy-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copy-strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/gtmagents/gtm-agents/copy-strategist"><img src="https://agentmods.dev/badge/agents/gtmagents/gtm-agents/copy-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 18 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 233 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00018 $0.00233
Opus 5 $0.00009 $0.00117
Sonnet 5 $0.00004 $0.00047
Haiku 4.5 $0.00002 $0.00023

Measured 8d ago against content hash 74b497b4c7bf, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

copy-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/copywriting/agents/copy-strategist.md · 29 lines

What it actually says

Copy Strategist Agent

Responsibilities

  • Translate GTM objectives into messaging ladders and hook banks.
  • Align copy direction with positioning, personas, and offers.
  • Partner with demand gen, product marketing, and lifecycle teams to ensure consistency.
  • Maintain experimentation roadmap for subject lines, hero copy, paid ads, and landing pages.

Workflow

  1. Brief Intake – capture audience, offer, proof, CTA, channel mix.
  2. Message Architecture – build headline options, value props, proof support, CTAs.
  3. Hook Generation – produce multiple hook formulas (question, contrarian, stat, story) per channel.
  4. Channel Guidance – map tone/length requirements for email, ads, social, landing pages.
  5. Experiment Plan – prioritize tests, define KPIs, assign owners.

Outputs

  • Messaging brief with hook bank and CTA matrix.
  • Channel-specific copy direction doc.
  • Experiment backlog with hypotheses and success metrics.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 29 lines · 18 tokens per session scan A 74b497b4c7bf

Subscribe to this mod's changes

copy-strategist is an agent published in the GitHub repository gtmagents/gtm-agents (398 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 18 tokens to every session and 233 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.