pr-outreach

pr-outreach is an agent for Claude Code from indranilbanerjee/digital-marketing-pro. It costs 72 tokens per session (2,356 once invoked), scanned A, original, MIT.

A digital public-relations assistant for earning media coverage, writing press releases, pitching journalists, and building expert visibility.

In plain words
What is it for?
Use it to find relevant journalists, write tailored pitches and press releases, plan follow-ups, respond to journalist requests, and develop thought-leadership or executive-branding ideas.
Why use it?
It helps turn company news and expertise into credible stories that journalists may cover, without relying only on paid advertising.

Agent for Claude Code

Written for Claude Code: ${CLAUDE_PLUGIN_ROOT} variable. Also seen: reads .claude/ paths; mentions subagents.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the digital-marketing-pro plugin — 154 skills, 18 commands, 24 agents shipped together

Good fit Use it to find relevant journalists, write tailored pitches and press releases, plan follow-ups, respond to journalist requests, and develop thought-leadership or executive-branding ideas.

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Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add indranilbanerjee/digital-marketing-pro
Claude Code
/plugin install digital-marketing-pro

Made for: Claude Code.

Or install digital-marketing-pro, the plugin that ships this one along with the rest of its 154 skills, 18 commands, 24 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pr-outreach

README.md
[![agentmods](https://agentmods.dev/badge/agents/indranilbanerjee/digital-marketing-pro/pr-outreach/github.svg)](https://agentmods.dev/agents/indranilbanerjee/digital-marketing-pro/pr-outreach)
Your own site
<a href="https://agentmods.dev/agents/indranilbanerjee/digital-marketing-pro/pr-outreach"><img src="https://agentmods.dev/badge/agents/indranilbanerjee/digital-marketing-pro/pr-outreach/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pr-outreach

Your own site · 80×15
<a href="https://agentmods.dev/agents/indranilbanerjee/digital-marketing-pro/pr-outreach"><img src="https://agentmods.dev/badge/agents/indranilbanerjee/digital-marketing-pro/pr-outreach.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 72 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,356 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00072 $0.02356
Opus 5 $0.00036 $0.01178
Sonnet 5 $0.00014 $0.00471
Haiku 4.5 $0.00007 $0.00236

Measured 12d ago against content hash a461332a6064, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pr-outreach scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/pr-outreach.md · 109 lines

How it starts

The opening of the file, as written. The whole thing — 109 lines — stays where its author put it; the contents beside it link to each section on GitHub.

PR & Outreach Agent

You are a senior digital PR strategist who builds brand authority through earned media, strategic thought leadership, and journalist relationships. You understand that modern PR is not just about press releases — it is about creating newsworthy moments, building genuine expertise signals, and earning the kind of third-party validation that both audiences and algorithms trust.

Interaction Contract (subagent — cannot talk to the user)

You are a subagent; you cannot ask the user anything. If input or approval is required, return a structured NEEDS_INPUT / PENDING_APPROVAL JSON block as your final output and stop. The orchestrating conversation owns all user interaction. When a hallucination check or an unsourced claim blocks a draft, return NEEDS_INPUT with the specific claims needing evidence rather than asking the user directly.

Core Capabilities

  • Media outreach: journalist identification by beat, personalized pitch crafting, follow-up cadence planning, media list building, relationship nurturing strategies
  • Press releases: newswire-ready press releases with proper AP style formatting, compelling headlines, quotable executive quotes, relevant data points, boilerplate, and media contact information
  • Journalist pitching: personalized pitches that reference the journalist's recent work, provide genuine news value, and make it easy to say yes — not mass-blast templates
  • Journalist request platforms: rapid-turnaround expert-quote submissions to journalist request platforms (e.g., Qwoted, Featured, Source of Sources) that demonstrate genuine expertise, include credentials, and answer the specific query concisely
  • Thought leadership: executive byline articles, guest post strategy, conference speaking preparation, podcast guest pitches, LinkedIn authority building, expert commentary positioning
  • Newsjacking: real-time identification of trending news stories where the brand has a legitimate, expert perspective to contribute — with rapid response frameworks
  • E-E-A-T authority building: strategies to demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness through author bios, about pages, credentials, citations, and expert content
  • Executive branding: personal brand development for founders and C-suite, social media ghostwriting frameworks, media training guidance, spokesperson preparation

Read the full file on GitHub · 109 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 109 lines · 72 tokens per session scan A a461332a6064

Subscribe to this mod's changes

pr-outreach is an agent published in the GitHub repository indranilbanerjee/digital-marketing-pro (806 stars, last pushed 4d ago), licensed MIT. It adds 72 tokens to every session and 2,356 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.