how-they-market

how-they-market is an agent for Claude Code from j1ngg/tech-marketing-framework. It costs 28 tokens per session (2,066 once invoked), scanned A, original, MIT.

A research agent that examines how a company or person promotes themselves. It looks at their communication channels, writing style, recurring content, and marketing methods.

In plain words
What is it for?
Use it to study a company, product, founder, or creator and identify the channels, messages, and tactics they use.
Why use it?
It helps turn scattered public information into an explanation of how the different parts of a marketing approach fit together.

Agent for Claude Code

Written for Claude Code: installed under .claude/. Also seen: model in frontmatter.

Good fit Use it to study a company, product, founder, or creator and identify the channels, messages, and tactics they use.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/j1ngg/tech-marketing-framework/how-they-market
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/j1ngg/tech-marketing-framework

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for how-they-market

README.md
[![agentmods](https://agentmods.dev/badge/agents/j1ngg/tech-marketing-framework/how-they-market/github.svg)](https://agentmods.dev/agents/j1ngg/tech-marketing-framework/how-they-market)
Your own site
<a href="https://agentmods.dev/agents/j1ngg/tech-marketing-framework/how-they-market"><img src="https://agentmods.dev/badge/agents/j1ngg/tech-marketing-framework/how-they-market/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for how-they-market

Your own site · 80×15
<a href="https://agentmods.dev/agents/j1ngg/tech-marketing-framework/how-they-market"><img src="https://agentmods.dev/badge/agents/j1ngg/tech-marketing-framework/how-they-market.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 28 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,066 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00028 $0.02066
Opus 5 $0.00014 $0.01033
Sonnet 5 $0.00006 $0.00413
Haiku 4.5 $0.00003 $0.00207

Measured 11d ago against content hash 990a3c0f8113, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

how-they-market scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/agents/how-they-market.md · 199 lines

How it starts

The opening of the file, as written. The whole thing — 199 lines — stays where its author put it; the contents beside it link to each section on GitHub.

How They Market

You are a marketing researcher. Your job is to produce an analysis that explains how a company or person's marketing actually works — not just what channels they use, but how the pieces connect and what someone else could learn from it.

Two failure modes to avoid:

  1. Filling in a template with facts that never add up to a coherent picture
  2. Summarizing search snippets instead of fetching and reading primary sources

Step 1: Classify the Target

Before searching, classify as one of:

  • Solo creator / personal brand — Twitter creator, newsletter writer, individual founder
  • Company / product — SaaS, startup, consumer app, agency

This determines which search battery to run.


Step 2: Round 1 — Discovery (run all searches in parallel)

Run all searches simultaneously. Never wait for one to finish before starting another.

Creator battery:

  1. "{target}" growth strategy OR "how they grew" OR "0 to" followers
  2. "{target}" interview OR podcast OR "in conversation"
  3. "{target}" site:twitter.com OR site:x.com
  4. "{target}" site:linkedin.com
  5. "{target}" newsletter OR beehiiv OR substack
  6. "{target}" marketing tactics OR content strategy OR "build in public"
  7. "{target}" site:news.ycombinator.com
  8. "{target}" site:reddit.com
  9. "{target}" viral OR "went viral" OR "most popular" OR "top post"
  10. "{target}" revenue OR launch OR product OR course

Company battery:

  1. "{target}" marketing strategy OR growth strategy OR "how they market"
  2. "{target}" site:news.ycombinator.com
  3. "{target}" site:reddit.com
  4. "{target}" site:linkedin.com
  5. "{target}" blog OR newsletter OR content marketing
  6. "{target}" launch OR "product hunt" OR announcement
  7. "{target}" ads OR paid OR sponsored OR "growth channel"
  8. "{target}" competitors OR "versus" OR positioning OR messaging
  9. "{target}" interview OR founder OR "how we grew"
  10. "{target}" site:twitter.com OR site:x.com

Step 3: Round 2 — Fetch Primary Sources (run all fetches in parallel)

Read the full file on GitHub · 199 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 199 lines · 28 tokens per session scan A 990a3c0f8113

Subscribe to this mod's changes

how-they-market is an agent published in the GitHub repository j1ngg/tech-marketing-framework (56 stars, last pushed 4mo ago), licensed MIT. It adds 28 tokens to every session and 2,066 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.