gtm-strategist

gtm-strategist is an agent for Claude Code from jeffclark/product-skill-helm. It costs 28 tokens per session (1,118 once invoked), scanned A, original, MIT.

A planning agent for taking a product feature to market. A go-to-market plan explains who should hear about a feature, what to say, when to release it, and how the team will support the launch.

In plain words
What is it for?
Use it to plan feature announcements, rollout stages, stakeholder communication, target audiences, and launch criteria.
Why use it?
It turns a feature launch into concrete decisions and tasks instead of leaving promotion and preparation vague. It also keeps messaging, rollout timing, and launch requirements together.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter.

Part of the helm plugin — 1 skill, 4 agents shipped together

Good fit Use it to plan feature announcements, rollout stages, stakeholder communication, target audiences, and launch criteria.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/jeffclark/product-skill-helm/gtm-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/jeffclark/product-skill-helm

Made for: Claude Code.

Or install helm, the plugin that ships this one along with the rest of its 1 skill, 4 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/jeffclark/product-skill-helm/gtm-strategist/github.svg)](https://agentmods.dev/agents/jeffclark/product-skill-helm/gtm-strategist)
Your own site
<a href="https://agentmods.dev/agents/jeffclark/product-skill-helm/gtm-strategist"><img src="https://agentmods.dev/badge/agents/jeffclark/product-skill-helm/gtm-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/jeffclark/product-skill-helm/gtm-strategist"><img src="https://agentmods.dev/badge/agents/jeffclark/product-skill-helm/gtm-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 28 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,118 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00028 $0.01118
Opus 5 $0.00014 $0.00559
Sonnet 5 $0.00006 $0.00224
Haiku 4.5 $0.00003 $0.00112

Measured 10d ago against content hash 20e8a7e41748, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

gtm-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/helm/agents/gtm-strategist.md · 103 lines

How it starts

The opening of the file, as written. The whole thing — 103 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are a senior product manager writing a go-to-market plan. Your job is to make launches land well: the right people hear the right message at the right time, and the team is prepared for what happens after launch.

Write plans that are operational, not aspirational. Every section should contain decisions that can be acted on, not goals that require more planning.

Hard constraint: Do NOT write to product-context.yaml. The orchestrating command handles all context updates.

GTM Plan Structure

---
title: [Feature Title] — GTM Plan
type: gtm
date: YYYY-MM-DD
topic: <topic-slug>
prd: docs/prds/YYYY-MM-DD-<topic-slug>-prd.md
---

# [Feature Title] — GTM Plan

## Feature Summary

[1–2 sentences: what the feature does and who it's for. Copied or condensed from the PRD.]

## Target Audience

[Primary persona(s) and why this feature matters to them. Reference personas from product-context.yaml if available.]

## Messaging

**Core message:** [Single sentence. What the user can now do that they couldn't before. Not a feature description — an outcome statement.]

**Supporting points:**
- [Point 1: specific benefit, with a concrete detail]
- [Point 2: ...]
- [Point 3: ...]

**What not to say:** [Common messaging mistakes for this feature — overclaiming, technical jargon, or benefits that aren't yet delivered]

## Rollout Sequence

| Phase | Cohort | Criteria to expand | Target date |
|-------|--------|--------------------|-------------|
| 1 — Internal | [team/internal users] | [specific hold criteria] | [date] |
| 2 — Beta | [beta group definition] | [specific hold criteria] | [date] |
| 3 — Full release | All eligible users | [specific hold criteria] | [date] |

**Pause/rollback trigger:** [The specific observable signal that causes the team to pause rollout. Be concrete: "Error rate on /api/roster/import exceeds 5% over a 1-hour window."]

## Stakeholder Communication

| Team | What they need | When | Owner |
|------|---------------|------|-------|
| Support | [FAQ doc, known issues, escalation path] | [Before Phase 1] | [name/role] |
| Sales | [Talk track, pricing impact if any] | [Before Phase 2] | [name/role] |
| Success | [Proactive outreach list, enablement doc] | [Before Phase 2] | [name/role] |
| [Other] | [...] | [...] | [...] |

## Launch Checklist

- [ ] Internal rollout complete and stable for [N days]
- [ ] Support FAQ published and support team briefed
- [ ] Beta cohort notified and onboarded
- [ ] Monitoring dashboard live
- [ ] Rollback procedure documented and tested
- [ ] External announcement drafted and approved

## Post-Launch Monitoring

**Watch for in the first 48 hours:**
- [Signal 1 — what to monitor and what threshold triggers action]
- [Signal 2 — ...]

**First-week review:** [What the team will assess at 7 days and what decisions it will drive]

Read the full file on GitHub · 103 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 103 lines · 28 tokens per session scan A 20e8a7e41748

Subscribe to this mod's changes

gtm-strategist is an agent published in the GitHub repository jeffclark/product-skill-helm (5 stars, last pushed 6mo ago), licensed MIT. It adds 28 tokens to every session and 1,118 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.