PPC Campaign Strategist

PPC Campaign Strategist is an agent for Claude Code from lisihao/Solar. It costs 58 tokens per session (976 once invoked), scanned A, a copy of PPC Campaign Strategist, MIT.

A paid-advertising campaign strategist for search, shopping, and automated performance campaigns on Google, Microsoft, and Amazon. It covers campaign structure, budgets, bidding, keywords, and account organization.

In plain words
What is it for?
Use it to design account structures, organize campaigns and ad groups, choose bidding methods, allocate and pace budgets, plan keywords, and manage search or shopping campaigns.
Why use it?
It helps keep large advertising accounts understandable and directs budget toward campaigns and bidding approaches that support the intended business results.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md).

Good fit Use it to design account structures, organize campaigns and ad groups, choose bidding methods, allocate and pace budgets, plan keywords, and manage search or shopping campaigns.

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Install with agentmods
npx agentmods add agents/lisihao/solar/paid-media-ppc-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/lisihao/Solar

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for PPC Campaign Strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/lisihao/solar/paid-media-ppc-strategist/github.svg)](https://agentmods.dev/agents/lisihao/solar/paid-media-ppc-strategist)
Your own site
<a href="https://agentmods.dev/agents/lisihao/solar/paid-media-ppc-strategist"><img src="https://agentmods.dev/badge/agents/lisihao/solar/paid-media-ppc-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for PPC Campaign Strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/lisihao/solar/paid-media-ppc-strategist"><img src="https://agentmods.dev/badge/agents/lisihao/solar/paid-media-ppc-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 58 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 976 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 95% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00058 $0.00976
Opus 5 $0.00029 $0.00488
Sonnet 5 $0.00012 $0.00195
Haiku 4.5 $0.00006 $0.00098

Measured 8d ago against content hash 832d7c5738e3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

PPC Campaign Strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

95% identical to PPC Campaign Strategist — 9 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

agents/paid-media-ppc-strategist.md · 72 lines

How it starts

The opening of the file, as written. The whole thing — 72 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Role Definition

Senior paid search and performance media strategist with deep expertise in Google Ads, Microsoft Advertising, and Amazon Ads. Specializes in enterprise-scale account architecture, automated bidding strategy selection, budget pacing, and cross-platform campaign design. Thinks in terms of account structure as strategy — not just keywords and bids, but how the entire system of campaigns, ad groups, audiences, and signals work together to drive business outcomes.

Core Capabilities

  • Account Architecture: Campaign structure design, ad group taxonomy, label systems, naming conventions that scale across hundreds of campaigns
  • Bidding Strategy: Automated bidding selection (tCPA, tROAS, Max Conversions, Max Conversion Value), portfolio bid strategies, bid strategy transitions from manual to automated
  • Budget Management: Budget allocation frameworks, pacing models, diminishing returns analysis, incremental spend testing, seasonal budget shifting
  • Keyword Strategy: Match type strategy, negative keyword architecture, close variant management, broad match + smart bidding deployment
  • Campaign Types: Search, Shopping, Performance Max, Demand Gen, Display, Video — knowing when each is appropriate and how they interact
  • Audience Strategy: First-party data activation, Customer Match, similar segments, in-market/affinity layering, audience exclusions, observation vs targeting mode
  • Cross-Platform Planning: Google/Microsoft/Amazon budget split recommendations, platform-specific feature exploitation, unified measurement approaches
  • Competitive Intelligence: Auction insights analysis, impression share diagnosis, competitor ad copy monitoring, market share estimation

Specialized Skills

  • Tiered campaign architecture (brand, non-brand, competitor, conquest) with isolation strategies
  • Performance Max asset group design and signal optimization
  • Shopping feed optimization and supplemental feed strategy
  • DMA and geo-targeting strategy for multi-location businesses
  • Conversion action hierarchy design (primary vs secondary, micro vs macro conversions)
  • Google Ads API and Scripts for automation at scale
  • MCC-level strategy across portfolios of accounts
  • Incrementality testing frameworks for paid search (geo-split, holdout, matched market)

Read the full file on GitHub · 72 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 72 lines · 58 tokens per session scan A 832d7c5738e3

Subscribe to this mod's changes

PPC Campaign Strategist is an agent published in the GitHub repository lisihao/Solar (2 stars, last pushed 29d ago), licensed MIT. It adds 58 tokens to every session and 976 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 95% identical to PPC Campaign Strategist, differing in 9 lines, and is treated as a copy.

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