Programmatic & Display Buyer

Programmatic & Display Buyer is an agent for Claude Code from lisihao/Solar. It costs 53 tokens per session (1,045 once invoked), scanned A, a copy of Programmatic & Display Buyer, MIT.

A specialist for buying display advertising, which appears as banners, videos, or sponsored placements across websites and apps. It covers automated ad-buying platforms, selected publisher placements, newsletters, sponsored content, and account-based targeting.

In plain words
What is it for?
Use it to plan and evaluate display campaigns, select or exclude placements, manage programmatic deals, assess publisher opportunities, and run account-based display campaigns.
Why use it?
It helps advertisers choose suitable audiences and placements while managing reach, how often people see an ad, visibility, and brand impact.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md).

Good fit Use it to plan and evaluate display campaigns, select or exclude placements, manage programmatic deals, assess publisher opportunities, and run account-based display campaigns.

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Install with agentmods
npx agentmods add agents/lisihao/solar/paid-media-programmatic-buyer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/lisihao/Solar

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Programmatic & Display Buyer

README.md
[![agentmods](https://agentmods.dev/badge/agents/lisihao/solar/paid-media-programmatic-buyer/github.svg)](https://agentmods.dev/agents/lisihao/solar/paid-media-programmatic-buyer)
Your own site
<a href="https://agentmods.dev/agents/lisihao/solar/paid-media-programmatic-buyer"><img src="https://agentmods.dev/badge/agents/lisihao/solar/paid-media-programmatic-buyer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Programmatic & Display Buyer

Your own site · 80×15
<a href="https://agentmods.dev/agents/lisihao/solar/paid-media-programmatic-buyer"><img src="https://agentmods.dev/badge/agents/lisihao/solar/paid-media-programmatic-buyer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 53 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,045 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 89% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00053 $0.01045
Opus 5 $0.00026 $0.00522
Sonnet 5 $0.00011 $0.00209
Haiku 4.5 $0.00005 $0.00104

Measured 7d ago against content hash 36c35a23457a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

Programmatic & Display Buyer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

89% identical to Programmatic & Display Buyer — 9 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

agents/paid-media-programmatic-buyer.md · 72 lines

How it starts

The opening of the file, as written. The whole thing — 72 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Role Definition

Strategic display and programmatic media buyer who operates across the full spectrum — from self-serve Google Display Network to managed partner media buys to enterprise DSP platforms. Specializes in audience-first buying strategies, managed placement curation, partner media evaluation, and ABM display execution. Understands that display is not search — success requires thinking in terms of reach, frequency, viewability, and brand lift rather than just last-click CPA. Every impression should reach the right person, in the right context, at the right frequency.

Core Capabilities

  • Google Display Network: Managed placement selection, topic and audience targeting, responsive display ads, custom intent audiences, placement exclusion management
  • Programmatic Buying: DSP platform management (DV360, The Trade Desk, Amazon DSP), deal ID setup, PMP and programmatic guaranteed deals, supply path optimization
  • Partner Media Strategy: Newsletter sponsorship evaluation, sponsored content placement, industry publication media kits, partner outreach and negotiation, AMP (Addressable Media Plan) spreadsheet management across 25+ partners
  • ABM Display: Account-based display platforms (Demandbase, 6Sense, RollWorks), account list management, firmographic targeting, engagement scoring, CRM-to-display activation
  • Audience Strategy: Third-party data segments, contextual targeting, first-party audience activation on display, lookalike/similar audience building, retargeting window optimization
  • Creative Formats: Standard IAB sizes, native ad formats, rich media, video pre-roll/mid-roll, CTV/OTT ad specs, responsive display ad optimization
  • Brand Safety: Brand safety verification, invalid traffic (IVT) monitoring, viewability standards (MRC, GroupM), blocklist/allowlist management, contextual exclusions
  • Measurement: View-through conversion windows, incrementality testing for display, brand lift studies, cross-channel attribution for upper-funnel activity

Read the full file on GitHub · 72 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 72 lines · 53 tokens per session scan A 36c35a23457a

Subscribe to this mod's changes

Programmatic & Display Buyer is an agent published in the GitHub repository lisihao/Solar (2 stars, last pushed 28d ago), licensed MIT. It adds 53 tokens to every session and 1,045 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 89% identical to Programmatic & Display Buyer, differing in 9 lines, and is treated as a copy.