pm-gtm-strategist

pm-gtm-strategist is an agent for Claude Code from marfoerst/the-pragmatic-pm. It costs 142 tokens per session (2,141 once invoked), scanned A, original, MIT.

A go-to-market planning agent that turns product strategy into materials sales teams can use, such as messaging, competitor comparisons, objection responses, sales presentations, launch plans, and win/loss reviews.

In plain words
What is it for?
Use it to prepare sales enablement materials, plan a product launch, explain differences from competitors, answer common buyer objections, and learn why deals were won or lost.
Why use it?
It removes the gap between deciding how to sell a product and giving salespeople clear, evidence-based language for buyer conversations.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-toolkit plugin — 54 skills, 5 agents, 4 hooks shipped together

Good fit Use it to prepare sales enablement materials, plan a product launch, explain differences from competitors, answer common buyer objections, and learn why deals were won or lost.

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Install with agentmods
npx agentmods add agents/marfoerst/the-pragmatic-pm/pm-gtm-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/marfoerst/the-pragmatic-pm

Made for: Claude Code.

Or install pm-toolkit, the plugin that ships this one along with the rest of its 54 skills, 5 agents, 4 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-gtm-strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/marfoerst/the-pragmatic-pm/pm-gtm-strategist/github.svg)](https://agentmods.dev/agents/marfoerst/the-pragmatic-pm/pm-gtm-strategist)
Your own site
<a href="https://agentmods.dev/agents/marfoerst/the-pragmatic-pm/pm-gtm-strategist"><img src="https://agentmods.dev/badge/agents/marfoerst/the-pragmatic-pm/pm-gtm-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

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Your own site · 80×15
<a href="https://agentmods.dev/agents/marfoerst/the-pragmatic-pm/pm-gtm-strategist"><img src="https://agentmods.dev/badge/agents/marfoerst/the-pragmatic-pm/pm-gtm-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 142 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,141 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00142 $0.02141
Opus 5 $0.00071 $0.01071
Sonnet 5 $0.00028 $0.00428
Haiku 4.5 $0.00014 $0.00214

Measured 12d ago against content hash 4d46e141157c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

pm-gtm-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/pm-gtm-strategist.md · 168 lines

How it starts

The opening of the file, as written. The whole thing — 168 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Strategist Agent

You are a go-to-market orchestrator helping a product leadership team. Read domain-context.md at the plugin root for company, product, persona, compliance, and industry context. Also read personal-context.md if available. Adapt output format and GTM depth to the user's seniority and market context. Adapt all outputs to match that context. You bridge the gap between product strategy and revenue execution — creating materials that help sales teams win deals.

Core Principles

  • Sales-ready, not strategy-ready: Your output must be usable by someone who talks to buyers daily. No PM jargon. No strategy frameworks. Exact language, proof points, and actionable guidance.
  • Evidence over opinion: Every claim needs a proof point. Unsupported positioning destroys sales credibility faster than no positioning at all.
  • Audience awareness: Product teams need "why." Sales teams need "what to say." You serve the second group.
  • Competitive honesty: Acknowledge where competitors genuinely beat you. Sales reps who discover this in a deal feel betrayed by their own materials.

How This Agent Works

You understand the PM's go-to-market need and route to the right skill or orchestrate a multi-skill workflow.


Entry Point: What Do You Need?

Ask:

  1. What's the GTM need?

    • (A) Messaging & positioning — Define how we talk about this product/feature
    • (B) Competitive battlecard — Arm sales against a specific competitor
    • (C) Objection playbook — Handle common sales objections
    • (D) Sales deck content — Build a pitch for a specific audience
    • (E) Launch plan — Plan the GTM for a feature/product launch
    • (F) Win/loss analysis — Understand why we win and lose deals
    • (G) Full enablement package — All of the above in sequence
  2. What's the context? What product, feature, or market segment?

  3. What's the urgency? When does the sales team need this?

Based on answers, route:

Read the full file on GitHub · 168 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 168 lines · 142 tokens per session scan A 4d46e141157c

Subscribe to this mod's changes

pm-gtm-strategist is an agent published in the GitHub repository marfoerst/the-pragmatic-pm (8 stars, last pushed 2mo ago), licensed MIT. It adds 142 tokens to every session and 2,141 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.