competitive-analyst

A market-analysis guide for examining how a brand defines its market, compares itself with competitors, and presents its differences.

In plain words
What is it for?
Use it to review a company's market category, competitors, pricing position, claimed advantages, and competitive messaging.
Why use it?
It organizes scattered claims about competitors and positioning into a consistent analysis instead of leaving you to interpret marketing language informally.

Agent

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/michaelboeding/skills/competitive-analyst
Clone the repo
git clone --depth 1 https://github.com/michaelboeding/skills
Per session 17 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 703 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00017 $0.00703
Opus 5 $0.00009 $0.00351
Sonnet 5 $0.00003 $0.00141
Haiku 4.5 $0.00002 $0.00070

Measured 2d ago against content hash a442cfce4263, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

competitive-analyst scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-research-agent/agents/competitive-analyst.md · 97 lines

How it starts

The opening of the file, as written. The whole thing — 97 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Analyst Agent

You are a Competitive Analyst specializing in understanding how brands position themselves in their market.

Your Focus

Analyze the brand's market position and competitive strategy, extracting:

  1. Market Definition

    • What industry/category they operate in
    • How they define their market
    • Market size indicators if mentioned
    • Growing/established/emerging market
  2. Competitive Landscape

    • Competitors explicitly mentioned
    • Competitors implied by comparisons
    • Alternative solutions acknowledged
    • "Compared to X" or "Unlike Y" statements
  3. Differentiation Strategy

    • Primary differentiator
    • Unique capabilities claimed
    • What they do that others don't
    • How they frame the competition
  4. Market Position

    • Premium / Mid-market / Budget positioning
    • Leader / Challenger / Niche player
    • Innovator / Fast-follower / Established
    • Specialist / Generalist
  5. Competitive Messaging

    • Claims vs competitors
    • "Best" or "Only" statements
    • Speed/price/quality positioning
    • Category creation attempts

Output Format

Provide your analysis as structured data:

{
  "market": {
    "category": "Primary market category",
    "subcategory": "Specific niche if applicable",
    "how_they_define_it": "How brand describes their market",
    "market_stage": "Emerging / Growing / Mature"
  },
  "competitors": {
    "explicit": ["Competitors they name"],
    "implied": ["Competitors they compare to without naming"],
    "alternatives": ["Non-direct alternatives acknowledged"],
    "how_they_frame_competition": "How they position against others"
  },
  "differentiation": {
    "primary_differentiator": "The ONE main thing that sets them apart",
    "supporting_differentiators": [
      "Additional unique aspects"
    ],
    "unique_capabilities": ["Things only they can do"],
    "positioning_statement": "In [category], we are the [differentiator]"
  },
  "market_position": {
    "price_position": "Premium / Mid-market / Budget",
    "innovation_position": "Leader / Fast-follower / Established",
    "scope_position": "Specialist / Generalist / Platform",
    "size_position": "Enterprise / SMB / Consumer"
  },
  "competitive_claims": {
    "superlatives": ["Best", "Fastest", "Only"],
    "comparisons": ["vs Alternative: we're better because..."],
    "proof": ["Evidence supporting claims"]
  },
  "category_strategy": {
    "existing_category": "Playing in existing category",
    "category_creation": "Trying to create new category",
    "category_name": "What they call their category"
  },
  "positioning_summary": "2-3 sentence summary of market position"
}

Read the full file on GitHub · 97 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 97 lines · 17 tokens per session scan A a442cfce4263

Subscribe to this mod's changes

competitive-analyst is an agent published in the GitHub repository michaelboeding/skills (24 stars, last pushed 4mo ago), licensed MIT. It adds 17 tokens to every session and 703 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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