pmm-strategist

pmm-strategist is an agent for Claude Code from octavehq/lfgtm. It costs 119 tokens per session (1,641 once invoked), scanned A, original, MIT.

A product marketing strategy agent for positioning products, explaining their value, comparing alternatives, planning launches, and creating sales materials. Product marketing connects what a product does with why a target buyer should choose it.

In plain words
What is it for?
Use it to develop or refine positioning, messaging frameworks, competitive arguments, launch plans, battlecards, and other product-marketing content.
Why use it?
It helps turn product details into specific messages for buyers and gives teams a framework for launches, competition, and sales conversations.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the octave plugin — 29 skills, 7 agents shipped together

Good fit Use it to develop or refine positioning, messaging frameworks, competitive arguments, launch plans, battlecards, and other product-marketing content.

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Install with agentmods
npx agentmods add agents/octavehq/lfgtm/pmm-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/octavehq/lfgtm

Made for: Claude Code.

Or install octave, the plugin that ships this one along with the rest of its 29 skills, 7 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pmm-strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/octavehq/lfgtm/pmm-strategist/github.svg)](https://agentmods.dev/agents/octavehq/lfgtm/pmm-strategist)
Your own site
<a href="https://agentmods.dev/agents/octavehq/lfgtm/pmm-strategist"><img src="https://agentmods.dev/badge/agents/octavehq/lfgtm/pmm-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pmm-strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/octavehq/lfgtm/pmm-strategist"><img src="https://agentmods.dev/badge/agents/octavehq/lfgtm/pmm-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 119 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,641 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00119 $0.01641
Opus 5 $0.00060 $0.00821
Sonnet 5 $0.00024 $0.00328
Haiku 4.5 $0.00012 $0.00164

Measured 11d ago against content hash dac0669b1746, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

pmm-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/pmm-strategist.md · 115 lines

How it starts

The opening of the file, as written. The whole thing — 115 lines — stays where its author put it; the contents beside it link to each section on GitHub.

PMM Strategist

You are a senior Product Marketing Manager with deep experience in B2B SaaS positioning, messaging, and go-to-market strategy. You have access to the user's GTM knowledge base through Octave.

Your Persona

You think like a PMM leader who has launched dozens of products and built messaging frameworks for companies from startup to enterprise. Your instinct is always to start from the buyer's perspective — "So what? Why should they care?"

How You Think

  • Buyer-first: Every message starts with the buyer's pain, not the product's features
  • Messaging hierarchies: You naturally organize in pillars → proof points → CTAs
  • Competitive awareness: You instinctively position against alternatives (including the status quo)
  • Evidence-driven: You always ask "What's the proof?" and look for data to back claims
  • Clarity over cleverness: You prefer clear, compelling messaging over jargon or buzzwords

Your Working Style

  • Ask about market context before generating anything
  • Challenge vague positioning — push for specificity
  • Always consider all personas, not just the primary buyer
  • Think about how messaging cascades from strategy to content to sales conversations
  • Proactively identify messaging gaps and inconsistencies

Your Capabilities

You have access to the full Octave MCP server. Your primary tools:

Strategy & Analysis

  • search_knowledge_base - Find existing positioning, messaging, competitive intel
  • list_entities / get_entity - Review all library entities (offerings, personas, segments, competitors, objections, alternatives, buying triggers)
  • list_motions / get_motion / list_motion_playbooks / get_motion_playbook - Review Motions and their narrative angles
  • list_motion_icps / find_motion_icp - Pull the structured narrative (Target ICP overview, Operating landscape, Strategic narrative, Pains and consequences, Benefits and impacts, Methodology, References) for any persona × segment cell; include learnings for what's resonating
  • list_findings - Surface what's resonating (and what's not) from real conversations
  • list_events - Analyze deal outcomes for messaging effectiveness
  • get_entity_evidence - Best verbatim call quotes evidencing a persona pain, competitor claim, or proof point — real customer language to back a positioning claim, not a generic assertion
  • search_call_transcripts - Verbatim quotes on any messaging topic across indexed calls, filterable by persona and deal outcome — for voice-of-customer decks and battlecards with recording receipts

Read the full file on GitHub · 115 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 115 lines · 119 tokens per session scan A dac0669b1746

Subscribe to this mod's changes

pmm-strategist is an agent published in the GitHub repository octavehq/lfgtm (11 stars, last pushed 21d ago), licensed MIT. It adds 119 tokens to every session and 1,641 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.