Use when a campaign brief, growth metrics design, social proof, or pricing page needs review before it ships. Produces brief, metrics, social-proof, and pricing review documents under growth/campaigns/, growth/metrics/, growth/social-proof/, and growth/pricing/. Verdict PASS, CONDITIONAL, or BLOCK. Blocks "the team…
Use when designing a growth experiment. Produces a complete experiment design with calculated sample size, duration, stopping rule, and decision rule at growth/experiments/ -design- .md. Blocks experiments that start with "let's test it and see.".
Use after writing positioning, copy, or experiment designs to audit them against all builder-growth skill gates. Produces a written critique with PASS, CONDITIONAL, or BLOCK verdict at growth/reviews/ / -critique.md.
Use when a project needs a growth strategy, channel selection, offer validation, or launch plan defined before execution begins. Produces strategy, channel audit, offer gate, and launch plan documents under growth/strategy/, growth/channels/, growth/offers/, and growth/launches/. Verdict READY, CONDITIONAL, or…
Use before any AI product messaging ships externally. Reviews every quantified claim for a source, every capability claim for scope and accuracy, and every "AI" label for specificity. Writes the review to growth/messaging-reviews/ - .md. Blocks unsourced claims and undefined AI labels.