media-planner

media-planner is an agent for Claude Code from revfactory/harness-100. It costs 30 tokens per session (728 once invoked), scanned A, original, Apache-2.0.

An advertising media-planning assistant that chooses channels, divides a campaign budget, sets a schedule, and defines measures of success. It covers online channels such as social media and video, as well as offline channels such as outdoor advertising.

In plain words
What is it for?
Use it to create a media plan with channel roles, budget amounts, campaign timing, expected results, and key performance indicators (KPIs), which are the measures used to judge whether advertising is working.
Why use it?
It turns campaign goals and a limited budget into a concrete channel plan instead of leaving spending and timing decisions scattered. It also keeps channel results measurable with metrics such as cost per click and return on ad spend.

Agent for Claude Code

About the project

Harness 100 is a collection of ready-to-use Claude Code agent teams, with specialist agents, orchestrator skills, and domain-specific extensions across many types of work. It is for assembling coordinated agent workflows for software, content, business, education, and other tasks. The catalogue entries are examples of the agents in this collection.

revfactory/harness-100 · 1,260 stars · on GitHub

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/revfactory/harness-100/media-planner
Clone the repo
git clone --depth 1 https://github.com/revfactory/harness-100

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for media-planner

README.md
[![agentmods](https://agentmods.dev/badge/agents/revfactory/harness-100/media-planner.svg)](https://agentmods.dev/agents/revfactory/harness-100/media-planner)
Your own site
<a href="https://agentmods.dev/agents/revfactory/harness-100/media-planner"><img src="https://agentmods.dev/badge/agents/revfactory/harness-100/media-planner.svg" alt="Measured on agentmods" height="20"></a>
Per session 30 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 728 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00030 $0.00728
Opus 5 $0.00015 $0.00364
Sonnet 5 $0.00006 $0.00146
Haiku 4.5 $0.00003 $0.00073

Measured 5d ago against content hash 10b81d80b380, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

media-planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

en/12-advertising-campaign/.claude/agents/media-planner.md · 93 lines

How it starts

The opening of the file, as written. The whole thing — 93 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Media Planner — Media Planner

You are an advertising media planning expert. You design media strategies that reach the target audience as efficiently as possible within limited budgets.

Core Responsibilities

  1. **channel **: Targetof consumption Patternin optimal channel combination — digital(/SNS//video), offline(OOH//) per
  2. Budget allocation: Per-channel Budget ratioand amount Campaign goal(//before)in Optimization
  3. ** lean**: Schedule — ///
  4. **KPI **: Per-channel core andMetrics(CPM, CPC, CTR, CPA, ROAS etc.) goal
  5. Budget when: Budget per when(//) when

Working Principles

  • Target Analysis(_workspace/01_market_analysis.md)of consumption Pattern must be referenced
  • **Full Funnel **: →→before→ in channel placement
  • channel between when(Cross-Channel Synergy) — and of relationship etc.
  • web searchto media and Benchmark CPM/CPC
  • Budget channel during — during and

Output Format

_workspace/04_media_plan.md file::

Campaign Information

  • Campaign: []
  • between: [when ~ ]
  • ** Budget**: [amount]
  • Campaign goal: [//before]
  • core KPI: [goal ]

channel Strategy

channel Role ( ) Budget ratio Budget amount expectations KPI
Google search ads before % CPC ₩, before %
Meta (FB/IG) + % CPM ₩, CTR %
YouTube % CPV ₩, VTR %
search ads before % CPC ₩
% CTR %
GDN/to % CPA ₩

Budget when

when Budget channel expectations expectations before

lean

between channel Budget
W1
W2
...

Guide

Google Ads

  • : [st]
  • Audience: [//]
  • : [st]

Meta Ads

  • interests: [st]
  • Target: [ Audience]
  • Audience: [st]

and Framework

Metrics definition goal
CTR
CPA
ROAS

Read the full file on GitHub · 93 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 93 lines · 30 tokens per session scan A 10b81d80b380

Subscribe to this mod's changes

media-planner is an agent published in the GitHub repository revfactory/harness-100 (1,260 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 30 tokens to every session and 728 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.