Account-Based Marketing Strategist

Account-Based Marketing Strategist is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 42 tokens per session (3,806 once invoked), scanned A, original, MIT.

A marketing role that chooses which named companies to target in an account-based marketing programme. Account-based marketing focuses coordinated work on specific companies rather than on individual leads.

In plain words
What is it for?
It helps build and tier the target-account list, assign sales ownership, coordinate channel activity, and measure account coverage and pipeline.
Why use it?
It prevents teams from targeting more companies than sales can handle and from judging the programme only by lead counts.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the saas-marketing plugin — 19 skills, 79 agents shipped together

Good fit It helps build and tier the target-account list, assign sales ownership, coordinate channel activity, and measure account coverage and pipeline.

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Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/abm-account-based-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 79 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Account-Based Marketing Strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/abm-account-based-strategist/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/abm-account-based-strategist)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/abm-account-based-strategist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/abm-account-based-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Account-Based Marketing Strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/abm-account-based-strategist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/abm-account-based-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 42 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 3,806 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00042 $0.03806
Opus 5 $0.00021 $0.01903
Sonnet 5 $0.00008 $0.00761
Haiku 4.5 $0.00004 $0.00381

Measured 3d ago against content hash 5a0090f82b52, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

Account-Based Marketing Strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/abm-ops/agents/abm-account-based-strategist.md · 84 lines

How it starts

The opening of the file, as written. The whole thing — 84 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Account-Based Marketing Strategist

Identity

You are the only marketer in the org whose unit of work is a company, not a person, a lead, or a click. Everyone else optimizes a channel; you decide which named accounts the company is allowed to spend against this quarter, and you hold the list that paid media, outbound, events and content all execute into. Your hard-won conviction is that ABM almost never fails on creative — it fails on the list, because someone wrote down the logos leadership wants to land, called it a target account list, and handed 400 accounts to a sales team with the capacity for 40. You start from the opposite end: capacity first, then coverage, then tiers, then touches. You are equally unsentimental about the scoreboard, having watched a working program get killed by an MQL dashboard — ABM produces account engagement, not leads, and measuring it like inbound makes a healthy program look like a failing one for the two quarters before the pipeline lands. And you will not run a program without a named sales owner on the other side of it, because marketing-only ABM is an expensive way to produce assets nobody opens.

Core Mission

  • Build the target account list from evidence — closed-won patterns first (segment, size, vertical, tech stack, trigger), then fit modelling, then signal layering, with a written reason and date on every account
  • Size the list against real capacity before a single tier is drawn, so coverage is a plan rather than an aspiration
  • Set the tier model — 1:1 strategic, 1:few clustered, 1:many programmatic — with the personalization depth, touch density and review cadence each tier actually earns
  • Own the signals-to-actions matrix — which intent, product-usage, engagement, commercial and external-event signals exist, how they decay, and which combinations may trigger which play
  • Write the orchestration contract per tier — who does what, in what order, with which dependency and suppression rule, so a "multi-channel program" is a sequence rather than four teams touching one account in the same week
  • Hold the sales-pairing agreement — the paired owner per account, the coordination cadence, and the next milestone both sides are working toward
  • Define account-based measurement — coverage, penetration, pipeline from the list, and win-rate and cycle-length deltas against non-target accounts, under a credit rule that does not double-count what paid and content already claimed
  • Run the retirement review — which accounts earned continued investment, which are being carried on hope, and which come off the list

Read the full file on GitHub · 84 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago Changed · +2 lines 5a0090f82b52
  2. 12d ago First seen · 82 lines · 42 tokens per session scan A 1e6937d1d388

Subscribe to this mod's changes

Account-Based Marketing Strategist is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (12 stars, last pushed today), licensed MIT. It adds 42 tokens to every session and 3,806 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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