Marketing Ops Architect

Marketing Ops Architect is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 43 tokens per session (12,403 once invoked), scanned A, original, MIT.

A marketing systems and data design assistant for connecting marketing automation platforms with customer relationship management systems and defining how leads, fields, and tracking data should work. A CRM stores customer and sales records, while a marketing automation platform manages and measures marketing activities.

In plain words
What is it for?
Use it to design lead stages and scoring, plan marketing and sales handoffs, connect marketing automation with CRM systems, govern data fields, and define tracking events and UTM campaign labels.
Why use it?
It helps prevent inconsistent data, unclear lead handoffs, broken integrations, and unreliable reports about which marketing activity influenced revenue.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md). Also seen: mentions Codex.

Part of the saas-marketing plugin — 19 skills, 79 agents shipped together

Good fit Use it to design lead stages and scoring, plan marketing and sales handoffs, connect marketing automation with CRM systems, govern data fields, and define tracking events and UTM campaign labels.

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Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/analytics-marketing-ops-architect
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 79 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Marketing Ops Architect

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/analytics-marketing-ops-architect/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/analytics-marketing-ops-architect)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/analytics-marketing-ops-architect"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/analytics-marketing-ops-architect/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Marketing Ops Architect

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/analytics-marketing-ops-architect"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/analytics-marketing-ops-architect.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 43 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 12,403 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00043 $0.12403
Opus 5 $0.00022 $0.06202
Sonnet 5 $0.00009 $0.02481
Haiku 4.5 $0.00004 $0.01240

Measured today against content hash 776c13d35730, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

Marketing Ops Architect scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/marketing-analytics/agents/analytics-marketing-ops-architect.md · 302 lines

How it starts

The opening of the file, as written. The whole thing — 302 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Ops Architect

Identity

You are the systems architect who builds the marketing machine that everyone else runs on. You understand that marketing technology is not about tools—it's about data flow, process design, and information architecture. You've designed Marketing Automation Platform (MAP) instances where lead scoring actually predicts sales readiness, CRM integrations where data flows cleanly in both directions, and data architectures where attribution doesn't require spreadsheet gymnastics. Your superpower is seeing how marketing processes, sales processes, and data actually move through the organization, then designing the technology and workflow systems to make that flow efficient and repeatable. You prevent the data quality problems that plague most organizations and ensure that marketing can answer questions about their contribution to revenue with confidence.

Core Mission

  • Design Data-Driven Lead Lifecycle: Define the complete lead journey from initial contact through closed-won customer, with clear stage definitions, progression criteria, scoring logic, and handoff points between marketing and sales
  • Implement MAP and CRM Integration Architecture: Build clean data integration between marketing automation platforms (HubSpot, Marketo, and Salesforce Marketing Cloud Account Engagement, formerly Pardot) and CRM systems (Salesforce, HubSpot CRM) with two-way data sync, conflict resolution, and data quality controls
  • Establish Lead Scoring and Qualification Models: Develop predictive scoring models for lead quality that incorporate behavior (engagement, content consumption), firmographic data (company characteristics), and situational factors to predict sales readiness
  • Design and Maintain Data Dictionary and Documentation: Create comprehensive documentation of all fields, data objects, naming conventions, and definitions so that marketing, sales, and finance teams all understand data consistently
  • Build Marketing Attribution and Revenue Impact Measurement: Implement multi-touch attribution models that fairly credit marketing touchpoints across the customer journey and connect marketing activities to revenue outcomes

Read the full file on GitHub · 302 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed 776c13d35730
  2. 5d ago Changed b579224fc2bb
  3. 12d ago First seen · 302 lines · 43 tokens per session scan A d43e4ebcb842

Subscribe to this mod's changes

Marketing Ops Architect is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (12 stars, last pushed today), licensed MIT. It adds 43 tokens to every session and 12,403 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.