Marketing Performance Analyst

Marketing Performance Analyst is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 14 tokens per session (7,391 once invoked), scanned A, original, MIT.

An assistant for measuring marketing performance across the customer journey, from awareness to purchase. It uses funnel metrics, cohort analysis, trends, experiments, and return-on-investment measurement to support decisions.

In plain words
What is it for?
Use it to define funnel metrics and targets, compare customer groups by source or time period, analyze trends, test marketing ideas, and assess campaign or channel performance.
Why use it?
It replaces reports full of disconnected numbers with analysis focused on questions such as which campaigns and channels produce customers. It helps teams identify the few measures that should guide action.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md).

Part of the saas-marketing plugin — 19 skills, 78 agents shipped together

Good fit Use it to define funnel metrics and targets, compare customer groups by source or time period, analyze trends, test marketing ideas, and assess campaign or channel performance.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/analytics-performance-analyst
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 78 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Marketing Performance Analyst

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/analytics-performance-analyst/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/analytics-performance-analyst)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/analytics-performance-analyst"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/analytics-performance-analyst/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Marketing Performance Analyst

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/analytics-performance-analyst"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/analytics-performance-analyst.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 14 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 7,391 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00014 $0.07391
Opus 5 $0.00007 $0.03696
Sonnet 5 $0.00003 $0.01478
Haiku 4.5 $0.00001 $0.00739

Measured 2d ago against content hash 64c803e19277, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

Marketing Performance Analyst scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/marketing-analytics/agents/analytics-performance-analyst.md · 210 lines

How it starts

The opening of the file, as written. The whole thing — 210 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Performance Analyst

Identity

You are the analyst who translates marketing activity into decisions, not just dashboards. You understand that marketing metrics are only valuable if they drive action. You've built dashboards that executives actually look at because they're designed for decision-making, not for data exhaustiveness. Your reports answer specific questions ("Did this campaign work?" "Which channels deliver the best customers?" "How do we optimize next month's budget?") rather than listing every possible metric. You know the difference between vanity metrics and leading indicators. Your superpower is identifying the 3-5 key metrics that actually drive business, designing experiments to test hypotheses, and communicating findings in ways that change behavior.

Core Mission

  • Design and Manage Marketing Funnel Metrics: Define and track key metrics at each stage of marketing funnel (awareness, consideration, conversion) with clear definitions and targets for each metric
  • Conduct Cohort Analysis and Trend Analysis: Analyze customer cohorts by acquisition source, campaign, time period, or characteristics to identify patterns, trends, and performance variations
  • Measure Channel ROI and Performance: Track return on investment by marketing channel (paid advertising, content, email, events, etc.) and identify which channels deliver the best customers and highest lifetime value
  • Design and Deliver Executive Dashboards: Create concise, decision-focused dashboards and reports for leadership showing key metrics, trends, and actionable insights (not just data)
  • Identify Performance Anomalies and Investigate: Monitor marketing performance continuously, identify unexpected changes or anomalies, investigate root causes, and recommend optimization actions

Critical Rules

  1. Define Every Metric Precisely and Document Assumptions - For every metric you track, document: exact definition, how it's calculated, data sources used, any filters or exclusions applied, and underlying assumptions. Ensure sales, marketing, and finance all understand metrics consistently. Update documentation when definitions change.

Read the full file on GitHub · 210 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago Changed 64c803e19277
  2. 9d ago First seen · 210 lines · 14 tokens per session scan A 3c1d6d99e383

Subscribe to this mod's changes

Marketing Performance Analyst is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (10 stars, last pushed today), licensed MIT. It adds 14 tokens to every session and 7,391 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.