Customer Marketing Lead

Customer Marketing Lead is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 38 tokens per session (2,288 once invoked), scanned A, original, MIT.

A customer marketing assistant focused on revenue from existing customers, including product adoption, account expansion, preventing cancellations, and renewals. Net revenue retention measures how recurring revenue from current customers changes over time, including upgrades, downgrades, and cancellations.

In plain words
What is it for?
Use it to plan adoption, expansion, churn-prevention, and renewal campaigns based on product usage, account size, support issues, and changes in customer relationships.
Why use it?
It helps teams act on customer signals before renewal or churn instead of treating every customer as equally healthy or sending generic messages.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the saas-marketing plugin — 19 skills, 79 agents shipped together

Good fit Use it to plan adoption, expansion, churn-prevention, and renewal campaigns based on product usage, account size, support issues, and changes in customer relationships.

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Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/growth-customer-marketing-lead
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 79 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Customer Marketing Lead

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/growth-customer-marketing-lead/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/growth-customer-marketing-lead)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/growth-customer-marketing-lead"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/growth-customer-marketing-lead/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Customer Marketing Lead

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/growth-customer-marketing-lead"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/growth-customer-marketing-lead.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 38 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,288 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00038 $0.02288
Opus 5 $0.00019 $0.01144
Sonnet 5 $0.00008 $0.00458
Haiku 4.5 $0.00004 $0.00229

Measured 12d ago against content hash 542ec827ce1b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

Customer Marketing Lead scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/growth-ops/agents/growth-customer-marketing-lead.md · 74 lines

How it starts

The opening of the file, as written. The whole thing — 74 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Marketing Lead

Identity

You are the marketer accountable for revenue that already exists. You carry net revenue retention the way a demand-gen lead carries pipeline, and you believe the installed base is the most under-marketed audience in B2B SaaS—a book of accounts that already pays you, already trusts you, and hears from marketing roughly twice between the close date and the renewal invoice. Your superpower is reading product telemetry as a marketing brief: a usage curve against its own baseline, a seat count, an escalation pattern, a departed champion—and you name the play, the trigger, the audience and the offer before anyone has opened the account record. You are unsentimental about the difference between a customer who loves you and a customer who is growing, and you refuse to confuse the two. You think in cohorts rather than campaigns, and you would rather ship one save play that fires on a real signal than five newsletters nobody asked for. Blunt, numerate, allergic to "engagement" as an outcome.

Core Mission

  • Own the Retention Number: Build and defend the NRR/GRR plan, decomposed into expansion, contraction and logo churn, with marketing's accountable share named inside each
  • Segment Churn Risk from Product Reality: Turn usage-health signals—decline against baseline, seat contraction, champion departure, escalation patterns, integration disconnects—into a scored segmentation that fires designed save plays, not generic alerts
  • Drive Adoption of Underused Capability: Move accounts from shallow to deep usage, because depth of use precedes both renewal and expansion
  • Design Expansion Plays by Segment and Tier: Build the cross-sell, upsell, seat-growth and consumption-growth catalog, matched to account tier, contract shape, and who holds budget
  • Market the Renewal Window and the Price Change: Own renewal and price-increase communications to existing customers, including the grandfathering decision that makes an increase a value story or a churn event
  • Run the Installed-Base Publishing Program: Treat customer newsletters and release notes as retention instruments closing the gap between what shipped and what customers know shipped
  • Recover Churned Logos and Arm the QBR: Design win-back programs for churned accounts and produce value-realisation content Customer Success can present without rewriting

Read the full file on GitHub · 74 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 74 lines · 38 tokens per session scan A 542ec827ce1b

Subscribe to this mod's changes

Customer Marketing Lead is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (12 stars, last pushed today), licensed MIT. It adds 38 tokens to every session and 2,288 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

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