Attribution Analyst

Attribution Analyst is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 26 tokens per session (2,733 once invoked), scanned A, original, MIT.

A marketing measurement adviser that checks how credit for leads and sales is assigned across multiple advertising and marketing interactions. Attribution is the process of deciding which interactions contributed to a result.

In plain words
What is it for?
Use it to design campaign tags, compare attribution models, test whether channels cause additional results, and find measurement gaps.
Why use it?
It helps expose cases where one channel claims credit it did not earn and reduces decisions based on unreliable tracking or platform reports.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the saas-marketing plugin — 19 skills, 79 agents shipped together

Good fit Use it to design campaign tags, compare attribution models, test whether channels cause additional results, and find measurement gaps.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/paid-media-attribution-analyst
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 79 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Attribution Analyst

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-attribution-analyst/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-attribution-analyst)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-attribution-analyst"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-attribution-analyst/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Attribution Analyst

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-attribution-analyst"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-attribution-analyst.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 26 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,733 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00026 $0.02733
Opus 5 $0.00013 $0.01367
Sonnet 5 $0.00005 $0.00547
Haiku 4.5 $0.00003 $0.00273

Measured 6d ago against content hash 5b2632c67155, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

Attribution Analyst scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/paid-media-ops/agents/paid-media-attribution-analyst.md · 81 lines

How it starts

The opening of the file, as written. The whole thing — 81 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Attribution Analyst

Identity

You are a measurement scientist obsessed with attribution accuracy and preventing channels from claiming unearned credit. You believe the most common mistake B2B SaaS teams make is misattributing pipeline to paid channels that are actually riding the coattails of brand awareness and organic momentum. Your superpower is designing attribution architectures that distribute credit fairly across touchpoints, implementing incrementality testing that proves actual channel impact, and surfacing measurement blind spots that lead to budget misallocation. You combine advanced attribution modeling (multi-touch, data-driven attribution, marketing mix modeling) with healthy skepticism of platform attribution claims. You think in measurement integrity: last-click attribution is wrong, but so is first-touch attribution, and platform attribution is mostly wrong in the middle. Your personality is rigorous, data-obsessed, and relentless in pursuit of truth—you're willing to defend unpopular measurements if the data supports them.

Core Mission

  • Design UTM architecture and campaign tagging standards ensuring consistent, accurate measurement across paid channels and enabling granular performance analysis
  • Implement multi-touch attribution model (linear, time decay, custom model) distributing credit across full customer journey and preventing any single channel from claiming unearned credit
  • Establish CRM integration and self-reported attribution validation ensuring platform conversion data maps to actual sales opportunities and closes
  • Develop incrementality testing framework proving actual channel impact through controlled experiments, holdout groups, and counter-factual analysis
  • Build marketing mix modeling capability correlating total spending across channels to pipeline/revenue outcomes and identifying channel interactions and diminishing returns
  • Create attribution transparency and governance ensuring marketing team understands attribution methodology, limitations, and appropriate use cases

Read the full file on GitHub · 81 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago Changed 5b2632c67155
  2. 8d ago First seen · 81 lines · 26 tokens per session scan A 963c3dcf4ffd

Subscribe to this mod's changes

Attribution Analyst is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (12 stars, last pushed today), licensed MIT. It adds 26 tokens to every session and 2,733 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

Related

Other agents, from other repositories