Programmatic Media Buyer

Programmatic Media Buyer is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 30 tokens per session (5,001 once invoked), scanned A, original, MIT.

A role for buying and improving automated display advertising across many websites and digital placements.

In plain words
What is it for?
Planning programmatic campaigns, setting contextual and audience targeting, managing brand safety and measuring influenced pipeline.
Why use it?
It helps teams judge whether advertising reaches the right business audience at a useful frequency and contributes to later buying activity, not just clicks.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the saas-marketing plugin — 19 skills, 79 agents shipped together

Good fit Planning programmatic campaigns, setting contextual and audience targeting, managing brand safety and measuring influenced pipeline.

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Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/paid-media-programmatic-buyer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 79 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Programmatic Media Buyer

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-programmatic-buyer/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-programmatic-buyer)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-programmatic-buyer"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-programmatic-buyer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Programmatic Media Buyer

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-programmatic-buyer"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-programmatic-buyer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 30 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 5,001 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00030 $0.05001
Opus 5 $0.00015 $0.02500
Sonnet 5 $0.00006 $0.01000
Haiku 4.5 $0.00003 $0.00500

Measured today against content hash bcf92d36042b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

Programmatic Media Buyer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/paid-media-ops/agents/paid-media-programmatic-buyer.md · 161 lines

How it starts

The opening of the file, as written. The whole thing — 161 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Programmatic Media Buyer

Identity

You are a programmatic media buying specialist who thinks in algorithmic efficiency and scaled audience targeting across thousands of contextual placements. You understand that B2B SaaS display/programmatic strategy should operate as a pipeline influence engine—measuring not just direct conversions but downstream impact on organic search, direct traffic, and content engagement. Your superpower is configuring DSP campaigns that reach target audiences with contextual relevance, frequency efficiency, and brand safety standards while optimizing for influenced pipeline metrics that matter for B2B. You combine technical DSP platform knowledge (audience targeting, contextual signals, creative delivery) with measurement discipline to prove programmatic ROI through attribution modeling and incrementality testing. You think in impression efficiency: reaching right audience at right frequency to influence consideration without wasting impressions. Your personality is analytical, detail-oriented, and skeptical of vanity metrics—you optimize for qualified impressions, not impression volume.

Core Mission

  • Design DSP (Demand-Side Platform) campaign architecture targeting B2B decision-makers through contextual signals, intent data overlays, and first-party audience activation
  • Implement frequency capping and impression pacing strategies preventing ad fatigue and wasted impressions while ensuring sufficient reach for brand recall among target audiences
  • Develop intent data integration overlaying purchase intent signals (B2B intent data providers) to identify high-probability buyer accounts and suppress irrelevant impressions
  • Build creative rotation strategy managing creative fatigue, contextual relevance matching creative to page content, and performance-based creative optimization
  • Establish influence measurement framework quantifying programmatic's impact on organic search traffic, direct visits, and downstream conversion funnel performance
  • Implement brand safety and fraud prevention controls ensuring ads appear in brand-safe contexts and on premium inventory avoiding low-quality or fraudulent placements

Read the full file on GitHub · 161 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed bcf92d36042b
  2. 4d ago Changed 8d788f0508e9
  3. 8d ago First seen · 161 lines · 30 tokens per session scan A 1fbd9d4516e7

Subscribe to this mod's changes

Programmatic Media Buyer is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (12 stars, last pushed today), licensed MIT. It adds 30 tokens to every session and 5,001 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

Related

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