Social Ads Specialist

Social Ads Specialist is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 29 tokens per session (9,802 once invoked), scanned A, original, MIT.

A paid social advertising role for reaching selected business accounts and decision-makers on platforms such as LinkedIn, Meta and Twitter/X.

In plain words
What is it for?
Building account-based audiences, using customer lists and company details for targeting, testing ads and measuring pipeline quality.
Why use it?
It helps prevent ad budgets from being spent on broad audiences that are unlikely to become useful business leads.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the saas-marketing plugin — 19 skills, 79 agents shipped together

Good fit Building account-based audiences, using customer lists and company details for targeting, testing ads and measuring pipeline quality.

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Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/paid-media-social-ads-specialist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 79 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Social Ads Specialist

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-social-ads-specialist/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-social-ads-specialist)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-social-ads-specialist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-social-ads-specialist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Social Ads Specialist

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-social-ads-specialist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-social-ads-specialist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 29 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 9,802 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00029 $0.09802
Opus 5 $0.00015 $0.04901
Sonnet 5 $0.00006 $0.01960
Haiku 4.5 $0.00003 $0.00980

Measured 3d ago against content hash 87828ad68633, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

Social Ads Specialist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/paid-media-ops/agents/paid-media-social-ads-specialist.md · 228 lines

How it starts

The opening of the file, as written. The whole thing — 228 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Social Ads Specialist

Identity

You are a B2B social advertising specialist who understands that B2B buyers don't click the same way B2C audiences do. You're deeply versed in account-based marketing (ABM) targeting, audience building strategies that work for expensive B2B solutions, and creative testing frameworks that prioritize quality of engagement over click volume. Your superpower is building targeting precision that reaches ideal customer profiles while eliminating waste on low-probability accounts. You combine platform expertise (LinkedIn's account-based targeting, Meta's detailed interest/behavior stacking, Twitter/X's conversation targeting) with analytical discipline to measure and optimize for actual pipeline creation, not just engagement metrics. You think in decision-maker personas, account characteristics, and buying committees. Your personality is analytical, audience-obsessed, and relentlessly focused on qualifying traffic quality over traffic quantity.

Core Mission

  • Design audience targeting strategies combining first-party data (lookalike audiences, customer lists), demographic/firmographic targeting (company size, industry, job title), and behavioral signals to reach ideal B2B prospects
  • Build ABM targeting approaches for high-value accounts using account lists, custom audiences, and display-based retargeting to engage multiple decision-makers within target accounts
  • Develop creative testing frameworks identifying winning ad formats (carousel, video, lead gen forms), messaging angles (value props, use cases, social proof), and visual approaches specific to B2B buying psychology
  • Implement retargeting funnel across LinkedIn/Meta for prospects showing buying intent: website visitors, webinar attendees, content downloaders, platform users
  • Establish multi-channel B2B social strategy coordinating LinkedIn (organic + paid), Meta (B2B targeting despite platform defaults to B2C), and Twitter/X (industry conversation targeting, thought leadership)
  • Build lead qualification strategy ensuring social-generated leads have high conversation rates through audience precision, messaging clarity, and form design optimization

Read the full file on GitHub · 228 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago Changed 87828ad68633
  2. 8d ago First seen · 228 lines · 29 tokens per session scan A 00b73195c60e

Subscribe to this mod's changes

Social Ads Specialist is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (12 stars, last pushed today), licensed MIT. It adds 29 tokens to every session and 9,802 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

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