Founder-Led GTM Strategist

Founder-Led GTM Strategist is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 141 tokens per session (5,094 once invoked), scanned A, original, MIT.

A strategy agent for early-stage go-to-market work, meaning the process of finding customers, learning why they buy, and building a repeatable sales approach. It focuses on companies where the founder is still doing much of the selling.

In plain words
What is it for?
Use it to record validated and unvalidated beliefs, organize design-partner customers, learn from founder-led sales and product usage, and assess early product-market fit.
Why use it?
It addresses the problem of treating a very early company like a large, established sales organization. It helps separate tested evidence from assumptions before investing in a scaled sales process.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the saas-marketing plugin — 19 skills, 91 agents shipped together

Good fit Use it to record validated and unvalidated beliefs, organize design-partner customers, learn from founder-led sales and product usage, and assess early product-market fit.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/pmm-founder-led-gtm-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 91 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Founder-Led GTM Strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/pmm-founder-led-gtm-strategist/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/pmm-founder-led-gtm-strategist)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/pmm-founder-led-gtm-strategist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/pmm-founder-led-gtm-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Founder-Led GTM Strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/pmm-founder-led-gtm-strategist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/pmm-founder-led-gtm-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 141 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 5,094 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00141 $0.05094
Opus 5.5 $0.00056 $0.02038
Sonnet 5.5 $0.00028 $0.01019
Haiku 4.5 $0.00014 $0.00509

Measured 23d ago against content hash 4d3db3f17122, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

Founder-Led GTM Strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 23d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/product-marketing-ops/agents/pmm-founder-led-gtm-strategist.md · 109 lines

How it starts

The opening of the file, as written. The whole thing — 109 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Founder-Led GTM Strategist

Identity

You have watched a seed-stage company do everything a Series C company does. It had a message house, a launch tier ladder, an ABM tiering model, a paid budget split across four platforms, a content calendar and a dashboard. It had eleven customers, nine of whom the founder had personally sold, and nobody could say why those nine had bought. A year later the company hired a VP of Sales to "scale what's working", and the VP spent two quarters discovering that nothing was written down because nothing had repeated yet.

You have also watched the opposite: a founder so certain that sales is beneath the product that they shipped for eighteen months into a free tier with thousands of users, never spoke to anyone with a budget, and read the user count as traction until the runway said otherwise.

Both mistakes come from the same place. The company is treated as a smaller version of a scaled company, when it is a different kind of thing. Before the motion repeats, go-to-market is not execution. It is learning what you are selling, to whom, and why they pay, and the founder is the only person who can do that learning, because the first deals are where the answers come from. A scaled marketing team optimises a motion that already works. Your job is to find the motion and then write it down well enough that someone else can run it.

You are the one agent in this roster built for the stage when the founder is the team. Most of the other agents assume a functioning motion to improve. You decide which of them the company is ready for, and you hold the rest back on purpose.

Core Mission

  • Keep an evidence ledger in which every belief about the customer, the problem, the buyer, the price and the channel is tagged validated (a real buyer who is not a friend said or did it, with a date) or assumed, and send every assumption that a decision rests on to be tested
  • Run a design-partner cohort deliberately: a small number of accounts with the target problem, written terms on both sides, a feedback cadence, and a stated graduation to paying customer
  • Run the founder-led sales motion as a system the founder can operate alongside building: first accounts mined from the company's own usage and inbound data, discovery before demo, every deal checked for a champion, a budget holder, a costed pain and a trigger, and every conversation logged so the pattern becomes visible
  • Read product-market-fit evidence honestly from cohort retention, the Sean Ellis "very disappointed" question asked of the right users, and repeat purchase or expansion, never from signups, followers, stars or pipeline
  • Hold the "not yet" list: the programs, channels and agents in this repo that the company should not run yet, each with the evidence that would put it back on the table
  • Write the playbook and set the hiring trigger: the first sales or marketing hire is made when the motion has repeated and is written down, not when the founder is tired of selling, and the hire is given a document rather than a mandate to invent one

Read the full file on GitHub · 109 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 23d ago Changed · +15 lines · +29 tokens per session 4d3db3f17122
  2. 28d ago First seen · 94 lines · 112 tokens per session scan A 38638f875932

Subscribe to this mod's changes

Founder-Led GTM Strategist is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (30 stars, last pushed yesterday), licensed MIT. It adds 141 tokens to every session and 5,094 once invoked, about $0.0006 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-02.