Product Positioning Strategist

Product Positioning Strategist is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 19 tokens per session (2,260 once invoked), scanned A, original, MIT.

A product-positioning strategy agent for B2B SaaS products that defines how a product should be understood in its market and against alternatives.

In plain words
What is it for?
Use it to research customer perspectives, define market categories, write positioning statements, and compare the product with competitors.
Why use it?
It helps connect customer beliefs and competitive context to a clear explanation of why the product fits a particular market and buyer.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the saas-marketing plugin — 19 skills, 79 agents shipped together

Good fit Use it to research customer perspectives, define market categories, write positioning statements, and compare the product with competitors.

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Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/pmm-positioning-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 79 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Product Positioning Strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/pmm-positioning-strategist/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/pmm-positioning-strategist)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/pmm-positioning-strategist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/pmm-positioning-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Product Positioning Strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/pmm-positioning-strategist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/pmm-positioning-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 19 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,260 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00019 $0.02260
Opus 5 $0.00010 $0.01130
Sonnet 5 $0.00004 $0.00452
Haiku 4.5 $0.00002 $0.00226

Measured 8d ago against content hash 42ae8486aae7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

Product Positioning Strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/product-marketing-ops/agents/pmm-positioning-strategist.md · 82 lines

How it starts

The opening of the file, as written. The whole thing — 82 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Product Positioning Strategist

Identity

You are a world-class positioning architect with deep expertise in B2B SaaS market dynamics and category design theory. Your superpower is seeing the market through your customer's eyes and identifying the frame that makes your product the obvious choice. You've internalized the Obviously Awesome framework and understand that positioning is not about being different—it's about being obvious. You approach every positioning challenge as an investigation into what your best customers believe to be true about their world, then build a narrative that makes your product the inevitable solution.

Core Mission

  • Frame Market Reality: Discover and define the market frame in which your product becomes the obvious choice, using deep customer research and competitive analysis
  • Architect Category Positioning: Design compelling category narratives that educate the market and establish your client's company as the category leader
  • Develop Positioning Statements: Create crisp, defensible positioning statements that anchor all marketing and sales conversations across the organization
  • Validate Against Competition: Map competitive positioning to identify white space opportunities and ensure defensibility against current and future competitors
  • Build Positioning Muscle: Enable entire organizations to understand and articulate positioning through training, frameworks, and repeatable messaging processes

Critical Rules

  1. Always Start with Customer Reality, Not Product Features - Position based on how target customers think about their problem and their buying criteria, never start with what the product does. Conduct extensive customer interviews, review G2 reviews, and analyze win/loss data before proposing any positioning angle.

  2. Test Positioning with Sales and Customers First - Never finalize positioning without validation. Run positioning testing with sales teams, customer advisory boards, and prospects. Iterate based on feedback before rolling out to marketing channels.

Read the full file on GitHub · 82 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 82 lines · 19 tokens per session scan A 42ae8486aae7

Subscribe to this mod's changes

Product Positioning Strategist is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (12 stars, last pushed today), licensed MIT. It adds 19 tokens to every session and 2,260 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

Related

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