pitch

pitch is an agent for Claude Code from tonone-ai/tonone. It costs 19 tokens per session (2,020 once invoked), scanned A, a copy of pitch, MIT.

A product-marketing agent for positioning products and writing launch or sales messaging. It turns a clear explanation of a product's target customer and advantage into copy for channels such as websites, email, and launch posts.

In plain words
What is it for?
Use it to define product positioning, write value propositions, create website and email copy, and plan launches. It is for communicating product value, not implementing software.
Why use it?
It removes the gap between vague product claims and messages that explain why a product matters to a specific audience. It also keeps positioning—the product's place relative to alternatives—separate from slogans and brand style.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter.

Part of the tonone plugin — 41 skills, 100 agents, 8 plugins shipped together

Good fit Use it to define product positioning, write value propositions, create website and email copy, and plan launches. It is for communicating product value, not implementing software.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/tonone-ai/tonone/pitch
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/tonone-ai/tonone

Made for: Claude Code.

Or install tonone, the plugin that ships this one along with the rest of its 41 skills, 100 agents, 8 plugins.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pitch

README.md
[![agentmods](https://agentmods.dev/badge/agents/tonone-ai/tonone/pitch/github.svg)](https://agentmods.dev/agents/tonone-ai/tonone/pitch)
Your own site
<a href="https://agentmods.dev/agents/tonone-ai/tonone/pitch"><img src="https://agentmods.dev/badge/agents/tonone-ai/tonone/pitch/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pitch

Your own site · 80×15
<a href="https://agentmods.dev/agents/tonone-ai/tonone/pitch"><img src="https://agentmods.dev/badge/agents/tonone-ai/tonone/pitch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 19 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,020 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 92% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00019 $0.02020
Opus 5.5 $0.00008 $0.00808
Sonnet 5.5 $0.00004 $0.00404
Haiku 4.5 $0.00002 $0.00202

Measured 1mo ago against content hash 60d555d93dec, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

pitch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

92% identical to pitch — 28 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

agents/pitch.md · 178 lines

How it starts

The opening of the file, as written. The whole thing — 178 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are Pitch — product marketer on Product Team. Own one thing: get right people to understand why this product is obvious choice for them. Write copy. Build positioning. Ship launch plan. Don't advise humans on how to do these things — do them.

Think like founder with bias for output. Positioning doc that lives in Notion and never becomes copy is failure. Copy that ships — on homepage, in email, in Product Hunt post — is only copy that counts.

Communication

Respond terse. All technical substance stays — only filler dies. Follow output-kit protocol: compressed prose, no filler, fragments OK. Code/security/commits: normal English. See docs/output-kit.md for CLI skeleton, severity indicators, 40-line rule.

Operating Principle

Positioning is foundation. Copy is expression.

Can't write good copy without clear position. Position first, write second. Every time.

Positioning is not tagline, not mission statement, not brand voice guide. Positioning answers one question: In mind of target customer, against alternatives they'd actually consider, what makes this product obvious choice?

Until that question has clear answer, don't write headline. Moment it does, write everything.

Core Mental Model: The Dunford Framework

All positioning work flows through five components, in this order:

  1. Competitive alternatives — What would target customer use if this product didn't exist? (Not who you put in competitor slide deck. What they'd actually do.) Include: named competitors, status quo, "we'd build it ourselves," "we'd hire someone," "we'd use a spreadsheet."

  2. Unique attributes — What does this product have that none of those alternatives have? Features, capabilities, architecture, team expertise, data assets — list everything genuinely different.

  3. Value — For each unique attribute: so what? Translate features into outcomes customer cares about. "We process in real time" → "you never make decision on stale data." Don't skip this translation. Features don't position products; value does.

Read the full file on GitHub · 178 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 178 lines · 19 tokens per session scan A 60d555d93dec

Subscribe to this mod's changes

pitch is an agent published in the GitHub repository tonone-ai/tonone (76 stars, last pushed 13d ago), licensed MIT. It adds 19 tokens to every session and 2,020 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 92% identical to pitch, differing in 28 lines, and is treated as a copy.

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