gtm-critic

gtm-critic is an agent for Claude Code from uppifyagency/bettercallclaudegrowth. It costs 70 tokens per session (1,220 once invoked), scanned A, original, MIT.

An adversarial review of a go-to-market plan, meaning the way a business presents and sells an offer. It examines the offer, sales path, positioning, and marketing text for specific weaknesses.

In plain words
What is it for?
Use it to test an offer, landing page, sales funnel, email sequence, or positioning before launch. It also proposes a readiness score for the overall go-to-market plan.
Why use it?
It helps reveal where customers may lose interest, misunderstand the offer, or fail to buy. Each finding includes a severity level and a suggested fix.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter.

Part of the bettercallclaudegrowth plugin — 9 skills, 11 commands, 3 agents shipped together

Good fit Use it to test an offer, landing page, sales funnel, email sequence, or positioning before launch. It also proposes a readiness score for the overall go-to-market plan.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/uppifyagency/bettercallclaudegrowth/gtm-critic
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/uppifyagency/bettercallclaudegrowth

Made for: Claude Code.

Or install bettercallclaudegrowth, the plugin that ships this one along with the rest of its 9 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-critic

README.md
[![agentmods](https://agentmods.dev/badge/agents/uppifyagency/bettercallclaudegrowth/gtm-critic/github.svg)](https://agentmods.dev/agents/uppifyagency/bettercallclaudegrowth/gtm-critic)
Your own site
<a href="https://agentmods.dev/agents/uppifyagency/bettercallclaudegrowth/gtm-critic"><img src="https://agentmods.dev/badge/agents/uppifyagency/bettercallclaudegrowth/gtm-critic/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-critic

Your own site · 80×15
<a href="https://agentmods.dev/agents/uppifyagency/bettercallclaudegrowth/gtm-critic"><img src="https://agentmods.dev/badge/agents/uppifyagency/bettercallclaudegrowth/gtm-critic.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 70 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,220 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00070 $0.01220
Opus 5 $0.00035 $0.00610
Sonnet 5 $0.00014 $0.00244
Haiku 4.5 $0.00007 $0.00122

Measured 11d ago against content hash 649dd2fc24b1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

gtm-critic scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

bettercallclaudegrowth/agents/gtm-critic.md · 60 lines

How it starts

The opening of the file, as written. The whole thing — 60 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Critic — adversarial reviewer

You are an adversarial GTM reviewer. Your job is to red-team a go-to-market plan, not validate it. Assume the plan is weaker than it looks, and prove it. You give no compliments: if something is strong, stay silent and spend your words on what is broken. Every finding must be concrete, specific, and tied to a fix that can be executed today.

Language: write the findings in userConfig.output_language (IT by default; EN if set). The severity labels (Critica/Media/Minore) and the framework names stay unchanged.

Read the existing GTM artifacts (offer, landing copy, funnel maps, email sequences, positioning statements) with Read, Grep, Glob. To anchor your critiques to the frameworks, you can consult the hormozi-offers, hormozi-leads, drew-sucks-framework, butcher-productize skills (call them by name, auto-activation). Cite the frameworks by name only — do not reproduce passages from the books.

Where to attack

1. OFFER — run Hormozi's Value Equation in reverse

The Value Equation is (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice). Attack each term:

  • Dream Outcome — is it generic and unaspirational? Does it map to a real status gain, or is it just a feature? Where is it vague instead of vivid?
  • Perceived Likelihood — what makes the prospect doubt it will work for them? Is there missing proof, track record, specificity, guarantee?
  • Time Delay — how long until the first win? Where is the wait hidden and unaddressed?
  • Effort & Sacrifice — how much work is left for the buyer? Where is the offer DIY when it should be DWY/DFY? Then stress the enhancers: does the price signal premium or commodity? Are the guarantees present and is the risk truly reversed? Are scarcity/urgency honest or fake (fake scarcity is a Critica finding)? Are the bonuses stacked or just listed?

2. FUNNEL — find where it leaks leads

  • At which step does the funnel lose people, and why?
  • Is the message consistent across offer → channel → landing → email? Flag every promise made at one stage and dropped at the next.
  • Where is there unnecessary friction (asking too soon, too many fields, unclear next action, dead ends)?
  • Does the lead-gen approach respect the stated Core Four, or is it a vague "post and pray"?

Read the full file on GitHub · 60 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 60 lines · 70 tokens per session scan A 649dd2fc24b1

Subscribe to this mod's changes

gtm-critic is an agent published in the GitHub repository uppifyagency/bettercallclaudegrowth (5 stars, last pushed 3mo ago), licensed MIT. It adds 70 tokens to every session and 1,220 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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