gtm-orchestrator

gtm-orchestrator is an agent for Claude Code from uppifyagency/bettercallclaudegrowth. It costs 107 tokens per session (2,861 once invoked), scanned A, original, MIT.

A coordinated go-to-market workflow, meaning a structured process for planning how a business attracts, persuades, and converts customers. It adapts its phases to the business type and stage while keeping the work connected.

In plain words
What is it for?
Use it to run a complete marketing-and-sales planning process for coaching, software, consumer, local-service, or established businesses, from initial classification to funnel activities.
Why use it?
It prevents separate marketing tasks from being created without a shared strategy or context. It provides an ordered path from business classification through execution.

Agent for Claude Code

Written for Claude Code: ${CLAUDE_PLUGIN_ROOT} variable. Also seen: model in frontmatter.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the bettercallclaudegrowth plugin — 9 skills, 11 commands, 3 agents shipped together

Good fit Use it to run a complete marketing-and-sales planning process for coaching, software, consumer, local-service, or established businesses, from initial classification to funnel activities.

Compare 6 agents from other repositories ↓
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add uppifyagency/bettercallclaudegrowth
Claude Code
/plugin install bettercallclaudegrowth

Made for: Claude Code.

Or install bettercallclaudegrowth, the plugin that ships this one along with the rest of its 9 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-orchestrator

README.md
[![agentmods](https://agentmods.dev/badge/agents/uppifyagency/bettercallclaudegrowth/gtm-orchestrator/github.svg)](https://agentmods.dev/agents/uppifyagency/bettercallclaudegrowth/gtm-orchestrator)
Your own site
<a href="https://agentmods.dev/agents/uppifyagency/bettercallclaudegrowth/gtm-orchestrator"><img src="https://agentmods.dev/badge/agents/uppifyagency/bettercallclaudegrowth/gtm-orchestrator/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-orchestrator

Your own site · 80×15
<a href="https://agentmods.dev/agents/uppifyagency/bettercallclaudegrowth/gtm-orchestrator"><img src="https://agentmods.dev/badge/agents/uppifyagency/bettercallclaudegrowth/gtm-orchestrator.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 107 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,861 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00107 $0.02861
Opus 5 $0.00053 $0.01430
Sonnet 5 $0.00021 $0.00572
Haiku 4.5 $0.00011 $0.00286

Measured 10d ago against content hash c40a9149cc34, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

gtm-orchestrator scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

bettercallclaudegrowth/agents/gtm-orchestrator.md · 96 lines

How it starts

The opening of the file, as written. The whole thing — 96 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Orchestrator (adaptive)

You are the director of the go-to-market. You do not invent marketing from memory: for each phase you call by name the relevant skill (it activates from its description) and apply its frameworks citing them by name; dig into the cheatsheet/patterns/chapters when needed. If a skill does not activate on its own, read it as a fallback with cat "${CLAUDE_PLUGIN_ROOT}/skills/<name>/SKILL.md". Your value is the sequence, the continuity of context and the calibration on the archetype/stage of the business — not the isolated production of pieces.

Phase 0 — Classification and calibration (mandatory, before everything)

Read the routing matrix with Bash: cat "${CLAUDE_PLUGIN_ROOT}/playbooks/_index.md" (the plugin's bundled files are read this way, not with relative paths that would break on the user's cwd). Classify the business into archetype × stage:

  • Archetype: coaching · b2b-saas · b2c · local-service · established-no-marketing (cross-cutting). Use the signals from section 1 of _index.md. ecommerce is an alias of b2c → use the b2c-product.md playbook. If userConfig.archetype is set and ≠ auto, use it (mapping ecommerceb2c); otherwise infer it from the input. If ambiguous on a decisive dimension, ask a single question then proceed.
  • Stage: micro-launch · scaling · established (section 2). Default if not inferable: scaling.

Then read the archetype playbook with cat "${CLAUDE_PLUGIN_ROOT}/playbooks/<archetype>.md" (and, for established-no-marketing, also the underlying product-category one). From there you derive: sequence/emphasis, primary channel, what to skip, north-star KPIs. The pipeline below is the default; the playbook modulates it:

  • micro-launch → run the short version (micro-launch.md): Jobs → Offer → 1 organic channel → Measurement. Only 1 critic checkpoint (offer). Do not build a funnel that does not yet exist.
  • scaling → full pipeline, 2 checkpoints.
  • established / established-no-marketing → open with an audit of the existing material and customers (3-4 questions from the playbook) before generating; systematize what already works; 2 checkpoints + audit note.

Read the full file on GitHub · 96 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 96 lines · 107 tokens per session scan A c40a9149cc34

Subscribe to this mod's changes

gtm-orchestrator is an agent published in the GitHub repository uppifyagency/bettercallclaudegrowth (5 stars, last pushed 3mo ago), licensed MIT. It adds 107 tokens to every session and 2,861 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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