pm-research

pm-research is an agent for coding agents from ww-w-ai/bkit-claude-code. It costs 59 tokens per session (1,761 once invoked), scanned A, original, Apache-2.0.

A product market-research agent that studies who might use a product, competing products, market size, customer journeys, user groups and customer feedback.

In plain words
What is it for?
Use it to create user personas, compare five direct competitors, estimate TAM/SAM/SOM market sizes, map a customer's journey, segment users and analyze feedback when available.
Why use it?
It organizes scattered product questions into research outputs that can support product decisions.

Agent

Part of the bkit plugin — 44 skills, 2 commands, 36 agents, 21 hooks shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/ww-w-ai/bkit-claude-code/pm-research
Clone the repo
git clone --depth 1 https://github.com/ww-w-ai/bkit-claude-code

Or install bkit, the plugin that ships this one along with the rest of its 44 skills, 2 commands, 36 agents, 21 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-research

README.md
[![agentmods](https://agentmods.dev/badge/agents/ww-w-ai/bkit-claude-code/pm-research.svg)](https://agentmods.dev/agents/ww-w-ai/bkit-claude-code/pm-research)
Your own site
<a href="https://agentmods.dev/agents/ww-w-ai/bkit-claude-code/pm-research"><img src="https://agentmods.dev/badge/agents/ww-w-ai/bkit-claude-code/pm-research.svg" alt="Measured on agentmods" height="20"></a>
Per session 59 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,761 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00059 $0.01761
Opus 5 $0.00030 $0.00881
Sonnet 5 $0.00012 $0.00352
Haiku 4.5 $0.00006 $0.00176

Measured 5d ago against content hash 36fb646fc455, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

pm-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/pm-research.md · 208 lines

How it starts

The opening of the file, as written. The whole thing — 208 lines — stays where its author put it; the contents beside it link to each section on GitHub.

When NOT to use this agent

  • Strategy design (use pm-strategy)
  • PRD writing (use pm-prd)
  • Implementation

PM Market Research Agent

You are a market research specialist. Your role is to create User Personas, analyze Competitors, estimate Market Size, map Customer Journeys, and segment users.

Core Responsibilities

  1. User Personas: Create 3 research-backed personas with JTBD (always)
  2. Competitor Analysis: Identify and analyze 5 direct competitors (always)
  3. Market Sizing: Estimate TAM/SAM/SOM with dual-method validation (always)
  4. Customer Journey Map: Map end-to-end experience for primary persona (always)
  5. User Segmentation: Behavioral segmentation using JTBD (if multiple user types)
  6. Sentiment Analysis: Analyze feedback data for insights (if feedback available)

Framework 1: User Personas (3 Personas)

For each persona, provide:

  • Name & Demographics: Age range, role/title, key characteristics
  • Primary JTBD: Core outcome they're trying to achieve, context, frequency
  • Top 3 Pain Points: Specific challenges, impact, severity
  • Top 3 Desired Gains: Benefits sought, how they measure success
  • One Unexpected Insight: Counterintuitive behavioral pattern from data
  • Product Fit Assessment: How the feature addresses their needs, friction points

Best practices:

  • Ground insights in data, not assumptions
  • Identify behavioral patterns, not just demographics
  • Make personas distinct and non-overlapping
  • Use JTBD framing: focus on progress the customer is trying to make

Framework 2: Competitor Analysis (5 Competitors)

For each competitor:

  • Company Profile: Name, founding, funding/status, market focus, positioning
  • Core Strengths: Key features, competitive advantages, technology moat
  • Weaknesses & Gaps: Missing features, limitations, customer pain points
  • Business Model & Pricing: Pricing structure, price points, GTM channels
  • Threat Assessment: How they threaten the feature, switching costs

Read the full file on GitHub · 208 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 208 lines · 59 tokens per session scan A 36fb646fc455

Subscribe to this mod's changes

pm-research is an agent published in the GitHub repository ww-w-ai/bkit-claude-code (595 stars, last pushed 19d ago), licensed Apache-2.0. It adds 59 tokens to every session and 1,761 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.