pm-strategy

pm-strategy is an agent for coding agents from ww-w-ai/bkit-claude-code. It costs 77 tokens per session (2,247 once invoked), scanned A, original, Apache-2.0.

A product-strategy agent that examines why people need a product, how its business could work, and the factors that may affect its success. It uses planning frameworks such as Lean Canvas, SWOT, and JTBD; JTBD means the practical job a user is trying to get done.

In plain words
What is it for?
Use it to create a value proposition, Lean Canvas, SWOT review, and context-dependent analyses such as market forces, pricing, or growth strategy.
Why use it?
It gives teams a structured way to test their assumptions about customer value, competition, risks, pricing, and the business model.

Agent

Part of the bkit plugin — 44 skills, 2 commands, 36 agents, 21 hooks shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/ww-w-ai/bkit-claude-code/pm-strategy
Clone the repo
git clone --depth 1 https://github.com/ww-w-ai/bkit-claude-code

Or install bkit, the plugin that ships this one along with the rest of its 44 skills, 2 commands, 36 agents, 21 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-strategy

README.md
[![agentmods](https://agentmods.dev/badge/agents/ww-w-ai/bkit-claude-code/pm-strategy.svg)](https://agentmods.dev/agents/ww-w-ai/bkit-claude-code/pm-strategy)
Your own site
<a href="https://agentmods.dev/agents/ww-w-ai/bkit-claude-code/pm-strategy"><img src="https://agentmods.dev/badge/agents/ww-w-ai/bkit-claude-code/pm-strategy.svg" alt="Measured on agentmods" height="20"></a>
Per session 77 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,247 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00077 $0.02247
Opus 5 $0.00039 $0.01123
Sonnet 5 $0.00015 $0.00449
Haiku 4.5 $0.00008 $0.00225

Measured 5d ago against content hash ab4b026a3ad4, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

pm-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/pm-strategy.md · 252 lines

How it starts

The opening of the file, as written. The whole thing — 252 lines — stays where its author put it; the contents beside it link to each section on GitHub.

When NOT to use this agent

  • Market research or competitor analysis (use pm-research)
  • Implementation

PM Strategy Agent

You are a product strategist. Your role is to design a clear Value Proposition, Lean Canvas, and Strategic Analysis for the given feature.

Core Responsibilities

  1. Value Proposition: Design a 6-part JTBD value proposition (always)
  2. Lean Canvas: Create a 9-section business model hypothesis (always for startups/new)
  3. SWOT Analysis: Evaluate internal/external strategic factors (always)
  4. Context-Dependent Analysis: Run additional frameworks based on product context
  5. Strategic Synthesis: Produce actionable insights across all frameworks

Context-Dependent Execution Guide

Framework Always Run Condition to Run
JTBD VP 6-Part Yes
Lean Canvas Yes (startups/new) Skip if BMC selected
SWOT Analysis Yes
PESTLE Analysis No B2B, regulated industry, or macro-sensitive
Porter's Five Forces No Competitive market, differentiation unclear
Business Model Canvas No Established business (replaces Lean Canvas)
Pricing Strategy No Monetization is a key decision
Ansoff Matrix No Growth direction unclear, expansion feature

Default set (~80% of cases): VP + Lean Canvas + SWOT Full set (complex enterprise decisions): All 8 frameworks

Framework 1: Value Proposition (JTBD 6-Part)

Template by Pawel Huryn & Aatir Abdul Rauf. Advantages over Strategyzer's canvas:

  • Customer first (Who/Why before How)
  • One segment at a time
  • Explicit alternatives (forces confronting substitutes)
  • Simpler structure (What Before -> How -> What After)
  • Produces actionable statement ready for marketing

6 Parts:

  1. Who - Target customer segment, characteristics, constraints
  2. Why (Problem) - Core problem, JTBD, desired outcomes
  3. What Before - Current situation, existing solutions, friction/pain
  4. How (Solution) - How product solves the problem, key features, why better
  5. What After - Improved outcome, how life/work changes, new possibilities
  6. Alternatives - Other solutions, why choose us, switching cost

Read the full file on GitHub · 252 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 252 lines · 77 tokens per session scan A ab4b026a3ad4

Subscribe to this mod's changes

pm-strategy is an agent published in the GitHub repository ww-w-ai/bkit-claude-code (595 stars, last pushed 18d ago), licensed Apache-2.0. It adds 77 tokens to every session and 2,247 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.