buyer-persona-builder

buyer-persona-builder is a command for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 30 tokens per session (1,864 once invoked), scanned A, original, MIT.

A buyer-research workflow that creates two to four profiles of likely customers using industry research and, optionally, advertising-platform audience data. A buyer persona is a written description of a typical target customer, including their needs and likely channels.

In plain words
What is it for?
Use it to plan campaign audiences, describe ideal customers, choose promising advertising platforms, and compare primary, secondary, and tertiary customer segments.
Why use it?
It can be difficult to turn scattered market and audience information into clear customer groups. This organises the research into personas with platform-specific targeting suggestions.

Command for Claude Code

Written for Claude Code: disable-model-invocation in frontmatter.

Part of the ad-superpowers plugin — 17 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to plan campaign audiences, describe ideal customers, choose promising advertising platforms, and compare primary, secondary, and tertiary customer segments.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/ad-superpowers/ad-superpowers-plugin/buyer-persona-builder
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 17 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for buyer-persona-builder

README.md
[![agentmods](https://agentmods.dev/badge/commands/ad-superpowers/ad-superpowers-plugin/buyer-persona-builder/github.svg)](https://agentmods.dev/commands/ad-superpowers/ad-superpowers-plugin/buyer-persona-builder)
Your own site
<a href="https://agentmods.dev/commands/ad-superpowers/ad-superpowers-plugin/buyer-persona-builder"><img src="https://agentmods.dev/badge/commands/ad-superpowers/ad-superpowers-plugin/buyer-persona-builder/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for buyer-persona-builder

Your own site · 80×15
<a href="https://agentmods.dev/commands/ad-superpowers/ad-superpowers-plugin/buyer-persona-builder"><img src="https://agentmods.dev/badge/commands/ad-superpowers/ad-superpowers-plugin/buyer-persona-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 30 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,864 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00030 $0.01864
Opus 5 $0.00015 $0.00932
Sonnet 5 $0.00006 $0.00373
Haiku 4.5 $0.00003 $0.00186

Measured 10d ago against content hash 09c6369d067f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

buyer-persona-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/commands/buyer-persona-builder.md · 160 lines

How it starts

The opening of the file, as written. The whole thing — 160 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Platforms: meta, google_ads, linkedin, tiktok, google_analytics Tier: pro

This command requires the Ad Superpowers MCP connector to access your ad account data. Connect at https://app.adsuperpowers.ai if you haven't already.

Buyer Persona Builder

Generate 3 data-driven buyer personas for [specify company_name] in [specify industry]. Combines industry research with platform audience data to create actionable personas with targeting recommendations.

Parameters: b2c_product | Existing customers: Not provided

OUTPUT FORMAT (CRITICAL - follow this EXACT structure)

EXECUTIVE SUMMARY

Based on [evaluate at run time: "platform data and " if ga4_property_id else ""]industry research, 3 buyer personas identified for [specify company_name].

  • Primary persona: [Name] ([X]% of ideal customers)
  • Secondary personas: [Names]

PERSONA OVERVIEW

Persona Segment Est. % of Market Priority Best Platform
[Name 1] [Segment] [XX]% Primary [Platform]
[Name 2] [Segment] [XX]% Secondary [Platform]
[Name 3] [Segment] [XX]% Tertiary [Platform]

PERSONA [N]: [NAME] - "[Archetype]"

Identity: [One sentence describing this persona]

Demographics:

Attribute Details
Age [XX-XX]
Gender [Distribution]
Location [Geographic focus]
Income [Range]
Education [Level]

Conditional: if product_type in ["b2b_saas", "b2b_services"] | Job Title | [Title] | | Company Size | [Range] | Otherwise | Family Status | [Status] |

Goals & Pain Points:

  • Goals: [Top 3 goals as numbered list]
  • Pain points: [Top 3 frustrations - use emotional language with representative quotes]
  • Desired outcome: [What success looks like]

Buying Behavior:

  • Decision drivers (ranked): [e.g., price, quality, convenience]
  • Information sources: Discovery → Research → Validation
  • Key objections: "[Objection]" → Counter: [How to address]
  • Triggers: [What prompts purchase - seasonal, life event, pain threshold]
  • Budget range & decision timeline

Read the full file on GitHub · 160 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 160 lines · 30 tokens per session scan A 09c6369d067f

Subscribe to this mod's changes

buyer-persona-builder is a command published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 12d ago), licensed MIT. It adds 30 tokens to every session and 1,864 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.