competitive-auction-insights

competitive-auction-insights is a command for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 27 tokens per session (1,106 once invoked), scanned A, original, MIT.

A Google Ads report that shows how your campaigns compare with competing advertisers in the same ad auctions. Auction insights are Google Ads data about competitors’ visibility and positions.

In plain words
What is it for?
Use it to review impression share, page position, competitor overlap, threats, and suggested defensive or growth actions.
Why use it?
It turns scattered competition metrics into a single view of where your ads are strong or being outranked.

Command for Claude Code

Written for Claude Code: disable-model-invocation in frontmatter.

Part of the ad-superpowers plugin — 17 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to review impression share, page position, competitor overlap, threats, and suggested defensive or growth actions.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/ad-superpowers/ad-superpowers-plugin/competitive-auction-insights
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 17 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-auction-insights

README.md
[![agentmods](https://agentmods.dev/badge/commands/ad-superpowers/ad-superpowers-plugin/competitive-auction-insights/github.svg)](https://agentmods.dev/commands/ad-superpowers/ad-superpowers-plugin/competitive-auction-insights)
Your own site
<a href="https://agentmods.dev/commands/ad-superpowers/ad-superpowers-plugin/competitive-auction-insights"><img src="https://agentmods.dev/badge/commands/ad-superpowers/ad-superpowers-plugin/competitive-auction-insights/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitive-auction-insights

Your own site · 80×15
<a href="https://agentmods.dev/commands/ad-superpowers/ad-superpowers-plugin/competitive-auction-insights"><img src="https://agentmods.dev/badge/commands/ad-superpowers/ad-superpowers-plugin/competitive-auction-insights.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 27 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,106 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00027 $0.01106
Opus 5 $0.00014 $0.00553
Sonnet 5 $0.00005 $0.00221
Haiku 4.5 $0.00003 $0.00111

Measured 9d ago against content hash ce80c358d548, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

competitive-auction-insights scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/commands/competitive-auction-insights.md · 106 lines

How it starts

The opening of the file, as written. The whole thing — 106 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Platforms: google_ads Tier: pro

This command requires the Ad Superpowers MCP connector to access your ad account data. Connect at https://app.adsuperpowers.ai if you haven't already.

Competitive Auction Insights

Analyze the competitive landscape in Google Ads using auction insights data.

  • Focus: all campaigns

OUTPUT FORMAT (CRITICAL - follow this EXACT structure)

Competitive Position

Metric Your Score Benchmark Status
Search Impression Share XX% 30-40% (non-brand) / 80%+ (brand) Good/Poor
Top of Page Rate XX% 40-60% Good/Poor
Absolute Top Rate XX% 15-25% Good/Poor
Avg Outranking Share XX% - -

Top Competitors (by overlap rate)

Competitor Overlap Pos Above Rate Outranking Share Threat
domain.com XX% XX% XX% HIGH/MED/LOW

Threat level: HIGH = overlap >60% AND position above >50%. MED = overlap >40%. LOW = all others.

Competitive Strength Score

Score = (Impression Share * 0.3) + (Top of Page Rate * 0.3) + (Avg Outranking Share * 0.4)
90-100: Dominant | 70-89: Strong | 50-69: Competitive | <50: Weak

Recommendations

Defensive (protect your position):

  1. [Brand protection actions]
  2. [Position defense actions]

Offensive (gain ground):

  1. [Competitor weakness to exploit]
  2. [Market gap identified]

Budget Implication: To gain 10% more impression share: +EUR X,XXX/month estimate.

EXECUTION STEPS

Step 1: List accounts

google_ads_list_accounts()

Identify the target account. If user specified an account, use it directly.

Step 2: Pull auction insights for search campaigns

google_ads_run_gaql(
    customer_id="CUSTOMER_ID",
    query="SELECT campaign.name, campaign.campaign_budget, metrics.search_impression_share, metrics.search_top_impression_share, metrics.search_absolute_top_impression_share, metrics.search_budget_lost_impression_share, metrics.search_rank_lost_impression_share FROM campaign WHERE campaign.advertising_channel_type = 'SEARCH' AND campaign.status = 'ENABLED' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.impressions DESC LIMIT 20"
)

Read the full file on GitHub · 106 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 106 lines · 27 tokens per session scan A ce80c358d548

Subscribe to this mod's changes

competitive-auction-insights is a command published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 11d ago), licensed MIT. It adds 27 tokens to every session and 1,106 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.