ros-value-prop

Value Proposition Polisher

Arguments: $ARGUMENTS

Load Existing Data

!bash "${CLAUDE_PLUGIN_ROOT}/scripts/utils/storage.sh" read product !bash "${CLAUDE_PLUGIN_ROOT}/scripts/utils/storage.sh" read icp !bash "${CLAUDE_PLUGIN_ROOT}/scripts/utils/storage.sh" read value-prop

Frameworks Reference

!cat "${CLAUDE_PLUGIN_ROOT}/data/value-prop-frameworks.json" 2>/dev/null || echo '{}'

Instructions

If $ARGUMENTS is empty or "generate":

1. Load Context

   • Read ICP from saved data (or ask user to run /revenue-os:ros-icp first)
   • Analyze product from codebase if not already done

2. Research Competitors (WebSearch)

   • Search for competitor positioning
   • Note their headlines, value props
   • Identify gaps in their messaging

3. Generate Value Propositions

   • Apply each framework to create options
   • Focus on ICP's specific pain points
   • Differentiate from competitors

4. Polish and Output

   • Provide headline, subheadline, one-liner
   • Multiple positioning angles for A/B testing
   • Ready-to-use copy snippets

If $ARGUMENTS is "analyze":

Analyze existing positioning (README, website if provided):

• Identify current messaging
• Highlight weak points
• Suggest improvements

If $ARGUMENTS is "test":

Generate 3-4 variant headlines/value props for A/B testing.

If $ARGUMENTS contains "framework":

Use the specified framework exclusively.

If $ARGUMENTS contains "for":

Tailor specifically for the named ICP segment.

Output Format

## Value Proposition: [Product Name]

### For: [ICP Name]

---

### Product Understanding
- **What it does**: [core function]
- **Key differentiator**: [unique aspect]
- **Alternatives**: [what people use instead]

---

### The Winning Value Proposition

**Headline** (8 words max)
> [Compelling headline]

**Subheadline** (20 words max)
> [Clarification of what, for whom, why it matters]

**One-Liner** (for bios, tweets, conversations)
> "[Product] helps [ICP] [achieve outcome] without [pain point]."

---

### The 3 Key Benefits

1. **[Benefit 1]**
   - Feature: [underlying feature]
   - So what: [why it matters]
   - Proof: [how to prove it]

2. **[Benefit 2]**
   - Feature: [underlying feature]
   - So what: [why it matters]
   - Proof: [how to prove it]

3. **[Benefit 3]**
   - Feature: [underlying feature]
   - So what: [why it matters]
   - Proof: [how to prove it]

---

### Positioning Angles (A/B Test These)

**Angle A: Pain-Killer**
> "[Pain-focused headline]"
Best for: Frustrated audiences seeking relief

**Angle B: Gain-Creator**
> "[Gain-focused headline]"
Best for: Ambitious audiences seeking growth

**Angle C: Competitive**
> "[Differentiation headline]"
Best for: Audiences comparing alternatives

**Angle D: Social Proof**
> "[Social proof headline]"
Best for: Risk-averse audiences

---

### Elevator Pitch (30 seconds)

"You know how [ICP] struggle with [problem]? They usually [current solution] which [limitation].

[Product] is a [category] that [key differentiator]. Unlike [alternative], we [unique mechanism].

Our users [specific outcome with metric]."

---

### Ready-to-Use Copy

**Hero Section**
[Headline]
[Subheadline]
[CTA button text]

**Email Subject Lines**
1. [Option 1]
2. [Option 2]
3. [Option 3]

**Tweet**
[Ready-to-post tweet]

**LinkedIn Post**
[Ready-to-post LinkedIn content]

---

### Next Steps
1. A/B test headlines with `/revenue-os:ros-landing-page`
2. Create outreach using this messaging with `/revenue-os:ros-outreach`