budget

A command for planning marketing spending across channels, campaigns, and stages of the sales funnel, from first contact to purchase.

In plain words
What is it for?
Use it to create monthly or quarterly budgets, estimate customer-acquisition cost and return on advertising spend, test new channels, justify spending, and reallocate underperforming budget.
Why use it?
It replaces a simple spending spreadsheet with expected returns, minimum test budgets, performance thresholds, and rules for moving money when results change.

Command

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add commands/brainbytes-dev/everything-claude-marketing/budget
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing
Per session 21 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,033 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00021 $0.02033
Opus 5 $0.00010 $0.01017
Sonnet 5 $0.00004 $0.00407
Haiku 4.5 $0.00002 $0.00203

Measured 2d ago against content hash 2089b93b3716, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

budget scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/budget.md · 199 lines

How it starts

The opening of the file, as written. The whole thing — 199 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/budget

Plan and allocate your marketing budget across channels, campaigns, and funnel stages with ROI projections and clear optimization triggers.

What This Command Does

This command creates a structured marketing budget plan that distributes your spend across channels and campaigns based on your goals, audience, and growth stage. It goes beyond a simple spreadsheet allocation — it models expected returns by channel, sets minimum viable spend thresholds, defines optimization triggers that tell you when to shift budget, and builds in contingency for testing new channels. The output includes a monthly allocation plan, projected CAC and ROAS by channel, a measurement framework, and rules for reallocating budget based on performance data.

When to Use

  • Planning annual or quarterly marketing budgets from scratch
  • Reallocating budget after a strategy shift or pivot
  • Scaling spend and need to know where the next dollar should go
  • Justifying marketing investment to leadership, finance, or investors
  • Optimizing a budget that is not delivering target returns
  • Launching into a new channel and need to carve out test budget
  • Transitioning from founder-led sales to a marketing-driven pipeline
  • Preparing for a board meeting with budget and ROI projections

How It Works

  1. Understands the context — Asks about total budget, business model, growth targets, current channel performance, and constraints
  2. Audits current spend — Reviews what is working, what is not, and where there are gaps or waste
  3. Models channel economics — Estimates CAC, ROAS, and payback period for each channel based on your inputs and industry benchmarks
  4. Allocates the budget — Distributes spend across channels with clear rationale for each allocation
  5. Sets thresholds — Defines minimum spend levels for each channel to reach statistical significance
  6. Creates optimization rules — Builds if/then triggers for reallocating budget based on performance
  7. Plans contingency — Reserves budget for testing, opportunistic spending, and seasonal adjustments
  8. Builds the reporting framework — Defines what to measure weekly, monthly, and quarterly

Read the full file on GitHub · 199 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 199 lines · 21 tokens per session scan A 2089b93b3716

Subscribe to this mod's changes

budget is a command published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 21 tokens to every session and 2,033 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.