A command for planning marketing spending across channels, campaigns, and stages of the sales funnel, from first contact to purchase.

Use it to create monthly or quarterly budgets, estimate customer-acquisition cost and return on advertising spend, test new channels, justify spending, and reallocate underperforming budget.

It replaces a simple spending spreadsheet with expected returns, minimum test budgets, performance thresholds, and rules for moving money when results change.

budget — Command for Claude Code by brainbytes-dev

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo

git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/commands/brainbytes-dev/everything-claude-marketing/budget/github.svg)](https://agentmods.dev/commands/brainbytes-dev/everything-claude-marketing/budget)

Your own site

<a href="https://agentmods.dev/commands/brainbytes-dev/everything-claude-marketing/budget"><img src="https://agentmods.dev/badge/commands/brainbytes-dev/everything-claude-marketing/budget/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/commands/brainbytes-dev/everything-claude-marketing/budget"><img src="https://agentmods.dev/badge/commands/brainbytes-dev/everything-claude-marketing/budget.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 21 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.

When invoked 2,033 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00021	$0.02033
Opus 5.5	$0.00008	$0.00813
Sonnet 5.5	$0.00004	$0.00407
Haiku 4.5	$0.00002	$0.00203

Measured 2mo ago against content hash 2089b93b3716, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

budget scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/budget.md · 199 lines

How it starts

The opening of the file, as written. The whole thing — 199 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/budget

Plan and allocate your marketing budget across channels, campaigns, and funnel stages with ROI projections and clear optimization triggers.

What This Command Does

This command creates a structured marketing budget plan that distributes your spend across channels and campaigns based on your goals, audience, and growth stage. It goes beyond a simple spreadsheet allocation — it models expected returns by channel, sets minimum viable spend thresholds, defines optimization triggers that tell you when to shift budget, and builds in contingency for testing new channels. The output includes a monthly allocation plan, projected CAC and ROAS by channel, a measurement framework, and rules for reallocating budget based on performance data.

When to Use

Planning annual or quarterly marketing budgets from scratch
Reallocating budget after a strategy shift or pivot
Scaling spend and need to know where the next dollar should go
Justifying marketing investment to leadership, finance, or investors
Optimizing a budget that is not delivering target returns
Launching into a new channel and need to carve out test budget
Transitioning from founder-led sales to a marketing-driven pipeline
Preparing for a board meeting with budget and ROI projections

How It Works

Understands the context — Asks about total budget, business model, growth targets, current channel performance, and constraints
Audits current spend — Reviews what is working, what is not, and where there are gaps or waste
Models channel economics — Estimates CAC, ROAS, and payback period for each channel based on your inputs and industry benchmarks
Allocates the budget — Distributes spend across channels with clear rationale for each allocation
Sets thresholds — Defines minimum spend levels for each channel to reach statistical significance
Creates optimization rules — Builds if/then triggers for reallocating budget based on performance
Plans contingency — Reserves budget for testing, opportunistic spending, and seasonal adjustments
Builds the reporting framework — Defines what to measure weekly, monthly, and quarterly

Read the full file on GitHub · 199 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 199 lines · 21 tokens per session scan A 2089b93b3716

Subscribe to this mod's changes

budget is a command published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 21 tokens to every session and 2,033 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Analytics and metrics Marketing and SEO

budget next to 6 commands from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
budgetbrainbytes-dev/everything-claude-marketing	Command	10	7mo ago	MIT	A	21	Claude Code
checklistgithub/spec-kit	Command	148k	yesterday	MIT	A	13	Claude Code
clarifygithub/spec-kit	Command	148k	yesterday	MIT	A	27	Claude Code
specifygithub/spec-kit	Command	148k	yesterday	MIT	A	13	Claude Code
analyzegithub/spec-kit	Command	148k	yesterday	MIT	A	26	Claude Code
convergegithub/spec-kit	Command	148k	yesterday	MIT	A	35	Claude Code
implementgithub/spec-kit	Command	148k	yesterday	MIT	A	14	Claude Code