campaign

/campaign

Plan a complete marketing campaign from strategy through execution, covering every critical dimension: objectives, target audience, channel mix, budget allocation, timeline, and measurable KPIs.

What This Command Does

The /campaign command takes your campaign idea or business goal and produces a comprehensive campaign plan ready for execution. It analyzes your target market, selects the right channels, builds a realistic timeline, and defines success metrics — all tailored to your specific product, audience, and budget constraints.

The command delegates to the strategist agent, which applies structured marketing frameworks (SOSTAC, RACE, or similar) to ensure nothing is missed.

When to Use

• You are launching a new product or feature and need a go-to-market campaign
• You want to drive awareness, signups, or revenue for an existing offering
• You need to plan a seasonal or event-based campaign
• You want a structured plan to present to leadership or stakeholders
• You are entering a new market segment and need a targeted campaign

How It Works

1. Objective Definition — Clarifies your primary and secondary campaign goals (awareness, acquisition, activation, revenue, retention)
2. Audience Analysis — Defines target segments with demographics, psychographics, pain points, and buying triggers
3. Channel Strategy — Selects and prioritizes channels based on audience behavior and budget (paid, organic, email, social, content, PR, partnerships)
4. Messaging Framework — Develops core messaging pillars, value propositions, and positioning statements
5. Budget Allocation — Distributes budget across channels with expected ROI ranges
6. Timeline & Milestones — Builds a phased timeline with key milestones and dependencies
7. KPI Framework — Defines primary and secondary KPIs with targets and measurement methods

Example Usage

Input:

/campaign launch our new project management feature to mid-market SaaS companies