What is competitive-analysis?

A command that compares competitors across their market position, messages, features, prices, and marketing. It can organise the findings as sales battlecards, comparison tables, or market maps.

Use it when entering a market, investigating lost sales, repositioning a product, or preparing sales and investor materials.

It turns scattered competitor information into a structured view of where products differ and where they may be vulnerable.

competitive-analysis — Command for Claude Code by brainbytes-dev

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo

git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Made for: Claude Code.

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 72 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/commands/brainbytes-dev/everything-claude-marketing/competitive-analysis/github.svg)](https://agentmods.dev/commands/brainbytes-dev/everything-claude-marketing/competitive-analysis)

Your own site

<a href="https://agentmods.dev/commands/brainbytes-dev/everything-claude-marketing/competitive-analysis"><img src="https://agentmods.dev/badge/commands/brainbytes-dev/everything-claude-marketing/competitive-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/commands/brainbytes-dev/everything-claude-marketing/competitive-analysis"><img src="https://agentmods.dev/badge/commands/brainbytes-dev/everything-claude-marketing/competitive-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 23 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.

When invoked 1,544 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00023	$0.01544
Opus 5.5	$0.00009	$0.00618
Sonnet 5.5	$0.00005	$0.00309
Haiku 4.5	$0.00002	$0.00154

Measured 2mo ago against content hash ff0cde5aadef, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

competitive-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/competitive-analysis.md · 173 lines

How it starts

The opening of the file, as written. The whole thing — 173 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/competitive-analysis

Analyze your competitive landscape across positioning, messaging, features, pricing, and marketing strategy. Get structured output as battlecards, comparison matrices, or strategic landscape maps.

What This Command Does

The /competitive-analysis command produces a thorough competitive assessment that helps you understand where you stand relative to competitors and how to differentiate. It evaluates competitors across multiple dimensions — how they position themselves, what they charge, how they market, and where their strengths and weaknesses lie. The output is structured for direct use in sales enablement, strategy planning, or investor communications.

The command delegates to the market-researcher and product-marketer agents. The market-researcher gathers and structures competitive intelligence while the product-marketer translates findings into positioning and messaging recommendations.

When to Use

You are entering a new market and need to understand the competitive landscape
Sales is losing deals to specific competitors and needs battlecards
You are repositioning your product and need to map competitor positioning
You want to identify market gaps and differentiation opportunities
You are preparing investor materials and need competitive landscape context
You are planning a product launch and need competitive messaging
You want to audit competitor marketing tactics and channels

How It Works

Competitor Profiling — Builds structured profiles covering company overview, target market, product capabilities, and market position
Positioning Analysis — Maps how each competitor positions themselves — their core narrative, taglines, and claimed differentiators
Feature Comparison — Creates a feature matrix comparing capabilities across competitors
Pricing Analysis — Documents pricing models, tiers, and strategies
Marketing Strategy Review — Evaluates competitor channels, content strategy, messaging themes, and campaign approaches
SWOT Synthesis — Identifies strengths, weaknesses, opportunities, and threats for each competitor relative to you
Battlecard Creation — Produces sales-ready battlecards with objection handling and win/loss talking points

Read the full file on GitHub · 173 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 173 lines · 23 tokens per session scan A ff0cde5aadef

Subscribe to this mod's changes

competitive-analysis is a command published in the GitHub repository brainbytes-dev/everything-claude-marketing (10 stars, last pushed 7mo ago), licensed MIT. It adds 23 tokens to every session and 1,544 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEO

competitive-analysis next to 6 commands from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
competitive-analysisbrainbytes-dev/everything-claude-marketing	Command	10	7mo ago	MIT	A	23	Claude Code
checklistgithub/spec-kit	Command	148k	yesterday	MIT	A	13	Claude Code
clarifygithub/spec-kit	Command	148k	yesterday	MIT	A	27	Claude Code
specifygithub/spec-kit	Command	148k	yesterday	MIT	A	13	Claude Code
analyzegithub/spec-kit	Command	148k	yesterday	MIT	A	26	Claude Code
convergegithub/spec-kit	Command	148k	yesterday	MIT	A	35	Claude Code
implementgithub/spec-kit	Command	148k	yesterday	MIT	A	14	Claude Code