email-sequence

/email-sequence

Design complete email automation sequences with strategic timing, compelling subject lines, and structured content outlines for every email in the flow.

What This Command Does

The /email-sequence command creates a fully planned email sequence ready for implementation in your email platform. It covers the strategic architecture (goals, triggers, timing, exit conditions) and the tactical content (subject lines, preview text, body outlines, CTAs) for each email in the sequence. The output gives your team everything needed to build and launch the automation.

The command delegates to the email-marketer agent, which specializes in email strategy, deliverability best practices, and conversion-optimized email design patterns.

When to Use

• You are onboarding new users or customers and need a welcome sequence
• You want to nurture leads from awareness to purchase decision
• You are building a sales sequence for a product launch or promotion
• You need to re-engage inactive users or subscribers
• You are designing a post-purchase sequence (upsell, review request, loyalty)
• You want to create an event-based sequence (webinar follow-up, trial expiration, cart abandonment)
• You need to plan drip campaigns for content delivery or education

How It Works

1. Sequence Strategy — Defines the sequence type, trigger events, goals, and target audience segment
2. Flow Architecture — Maps the email sequence with timing intervals, branching logic, and exit conditions
3. Subject Line Creation — Writes primary and variant subject lines for each email, optimized for open rates
4. Content Outlining — Structures each email's body with key sections, messaging focus, and tone guidance
5. CTA Strategy — Defines the primary and secondary calls to action for each email
6. Timing Optimization — Sets send delays based on best practices for the sequence type
7. Performance Framework — Establishes expected benchmarks and optimization triggers