funnel

A command for planning or improving a marketing funnel, the path that takes someone from first learning about a product to becoming a customer.

In plain words
What is it for?
Use it to plan lead generation, product-led growth, online-store sales, webinars, demos, or a move from outbound sales to a mix of inbound and outbound channels.
Why use it?
It shows which channels, content, and actions belong at each stage and helps identify where potential customers stop progressing.

Command

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add commands/brainbytes-dev/everything-claude-marketing/funnel
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing
Per session 23 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,646 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00023 $0.01646
Opus 5 $0.00012 $0.00823
Sonnet 5 $0.00005 $0.00329
Haiku 4.5 $0.00002 $0.00165

Measured 2d ago against content hash c6e83be13944, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

funnel scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/funnel.md · 185 lines

How it starts

The opening of the file, as written. The whole thing — 185 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/funnel

Design or optimize a full marketing funnel — from first touch to conversion — with channel strategy, content mapping, and measurable targets at every stage.

What This Command Does

This command builds a complete marketing funnel tailored to your business model, audience, and growth goals. It maps each stage of the buyer journey — awareness, interest, consideration, intent, and conversion — to specific channels, content types, and conversion actions. The output includes realistic conversion benchmarks for each stage, identifies leaks in existing funnels, and provides actionable recommendations for improving throughput. Whether you are designing a funnel from scratch or diagnosing why an existing funnel underperforms, this command delivers a structured, data-informed plan.

When to Use

  • Designing a lead generation funnel for a new product or market
  • Diagnosing why leads are not converting at expected rates
  • Mapping a product-led growth funnel with self-serve and sales-assisted paths
  • Building an e-commerce conversion funnel with retargeting strategy
  • Planning a webinar, demo, or event-driven acquisition funnel
  • Transitioning from outbound-only to a blended inbound/outbound approach
  • Preparing funnel metrics and benchmarks for investor or board reporting

How It Works

  1. Defines the funnel type — Identifies the right funnel model based on your business (B2B lead gen, PLG, e-commerce, SaaS trial, etc.)
  2. Maps funnel stages — Defines each stage with clear entry criteria, exit criteria, and conversion actions
  3. Assigns channels — Maps the most effective channels to each funnel stage based on your audience and budget
  4. Plans content per stage — Recommends specific content types that move prospects from one stage to the next
  5. Sets conversion targets — Provides stage-by-stage conversion rate benchmarks calibrated to your industry
  6. Identifies friction points — For existing funnels, pinpoints where and why prospects drop off
  7. Builds the measurement plan — Defines KPIs, tracking requirements, and reporting cadence
  8. Recommends optimization tests — Suggests A/B tests and experiments to improve conversion at each stage

Read the full file on GitHub · 185 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 185 lines · 23 tokens per session scan A c6e83be13944

Subscribe to this mod's changes

funnel is a command published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 23 tokens to every session and 1,646 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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