launch

A complete plan for bringing a product or major feature to market. It covers the go-to-market approach, meaning how the product will reach and be presented to customers, plus messaging, channels, timing, and team responsibilities.

In plain words
What is it for?
Use it for new products, major features, new markets, rebrands, pricing changes, or other significant public launches.
Why use it?
It gives marketing, product, sales, and customer-success teams one coordinated plan for before, during, and after the launch.

Command

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add commands/brainbytes-dev/everything-claude-marketing/launch
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing
Per session 25 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,770 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00025 $0.01770
Opus 5 $0.00013 $0.00885
Sonnet 5 $0.00005 $0.00354
Haiku 4.5 $0.00003 $0.00177

Measured 2d ago against content hash f6575f66333e, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/launch.md · 175 lines

How it starts

The opening of the file, as written. The whole thing — 175 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/launch

Plan a complete product or feature launch from strategy through execution, covering GTM approach, messaging, channel plans, timeline, and cross-functional coordination.

What This Command Does

The /launch command produces a comprehensive launch plan that aligns marketing, product, sales, and customer success around a coordinated go-to-market effort. It goes beyond marketing tactics to address the full launch lifecycle: pre-launch preparation, launch day execution, and post-launch optimization. The output is a plan your team can immediately begin executing against.

The command delegates primarily to the product-marketer agent, which orchestrates the GTM strategy. For execution-level details, it draws on the strategist, copywriter, and pr-specialist agents as needed.

When to Use

  • You are launching a new product and need a full GTM plan
  • You are shipping a major feature and want a coordinated launch effort
  • You are entering a new market or segment with an existing product
  • You need to coordinate a launch across multiple teams (marketing, sales, product, CS)
  • You are planning a rebrand, pricing change, or other significant market-facing event
  • You want a tiered launch plan (beta, soft launch, general availability)

How It Works

  1. Launch Assessment — Evaluates the launch scope, audience impact, and strategic importance to determine the right launch tier
  2. Messaging Development — Creates the core positioning, value proposition, and messaging hierarchy for the launch
  3. Channel Strategy — Selects and prioritizes marketing channels based on audience, budget, and launch tier
  4. Timeline Construction — Builds a phased timeline with pre-launch, launch day, and post-launch milestones
  5. Asset Planning — Lists all required assets (landing pages, emails, blog posts, sales collateral, etc.) with owners and deadlines
  6. Cross-Functional Coordination — Defines what each team needs to do and when
  7. Success Metrics — Establishes KPIs and a measurement plan for evaluating launch impact

Read the full file on GitHub · 175 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 175 lines · 25 tokens per session scan A f6575f66333e

Subscribe to this mod's changes

launch is a command published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 25 tokens to every session and 1,770 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.