press-release

A command for writing a press release, the formal announcement companies send to journalists and news outlets.

In plain words
What is it for?
Use it for product launches, funding, acquisitions, partnerships, leadership changes, research findings, milestones, or market expansion, along with distribution guidance.
Why use it?
It provides the expected structure—headline, key facts, context, quotes, and company background—so important news is easier to publish or share.

Command

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add commands/brainbytes-dev/everything-claude-marketing/press-release
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing
Per session 24 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,324 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00024 $0.01324
Opus 5 $0.00012 $0.00662
Sonnet 5 $0.00005 $0.00265
Haiku 4.5 $0.00002 $0.00132

Measured 2d ago against content hash 6ada0289d972, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

press-release scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/press-release.md · 131 lines

How it starts

The opening of the file, as written. The whole thing — 131 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/press-release

Write a professional press release with proper journalistic structure, compelling quotes, and distribution strategy.

What This Command Does

This command generates a complete, publish-ready press release following the standard inverted-pyramid structure that journalists and editors expect. It crafts a compelling headline, a strong lead paragraph that covers the essential who/what/when/where/why, supporting body paragraphs with context and data, executive quotes that add perspective rather than restating facts, and a company boilerplate. Beyond the press release itself, it provides distribution guidance including wire service recommendations, targeted media outreach suggestions, and timing advice.

When to Use

  • Announcing a funding round, acquisition, or major partnership
  • Launching a new product, feature, or service
  • Sharing significant company milestones (revenue targets, user growth, awards)
  • Announcing executive hires or leadership changes
  • Releasing research findings or industry reports
  • Responding to industry events where your company has a relevant angle
  • Entering a new market or expanding geographically

How It Works

  1. Gathers context — Asks about the announcement type, key facts, target audience, and any embargo requirements
  2. Structures the release — Builds the press release using AP style and standard PR format conventions
  3. Crafts the headline — Writes a clear, newsworthy headline (and optional subhead) that avoids hype and focuses on impact
  4. Writes the lead — Packs the most important information into the first paragraph
  5. Develops the body — Adds supporting details, market context, and data points that strengthen the story
  6. Creates quotes — Writes quotable, natural-sounding executive quotes that add perspective
  7. Adds boilerplate — Includes or refines the company description paragraph
  8. Recommends distribution — Suggests wire services, journalist targets, and optimal timing

The command delegates to the pr-specialist agent, which understands media conventions, AP style, and what makes a release newsworthy versus ignored.

Read the full file on GitHub · 131 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 131 lines · 24 tokens per session scan A 6ada0289d972

Subscribe to this mod's changes

press-release is a command published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 24 tokens to every session and 1,324 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.