Coach Business Case

Coach Business Case is a command for Claude Code from BrennanJCollins/UnabatedPM-coaching. It costs 33 tokens per session (724 once invoked), scanned A, original, MIT.

A guided workflow for building a business case, which explains why a proposed product change is worth doing. It connects product activity to business results, checks unit economics, and translates the case into financial language.

In plain words
What is it for?
Use it to develop product metrics, calculate customer acquisition cost and lifetime value, and present the result in terms of profit and loss.
Why use it?
It helps replace vanity metrics and vague benefits with links to revenue, cost, risk, and company-level measures. It also gives finance teams a clearer basis for reviewing the proposal.

Command for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the unabatedpm-business-building plugin — 8 skills, 1 command shipped together

Good fit Use it to develop product metrics, calculate customer acquisition cost and lifetime value, and present the result in terms of profit and loss.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/brennanjcollins/unabatedpm-coaching/coach-business-case
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/BrennanJCollins/UnabatedPM-coaching

Made for: Claude Code.

Or install unabatedpm-business-building, the plugin that ships this one along with the rest of its 8 skills, 1 command.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Coach Business Case

README.md
[![agentmods](https://agentmods.dev/badge/commands/brennanjcollins/unabatedpm-coaching/coach-business-case/github.svg)](https://agentmods.dev/commands/brennanjcollins/unabatedpm-coaching/coach-business-case)
Your own site
<a href="https://agentmods.dev/commands/brennanjcollins/unabatedpm-coaching/coach-business-case"><img src="https://agentmods.dev/badge/commands/brennanjcollins/unabatedpm-coaching/coach-business-case/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Coach Business Case

Your own site · 80×15
<a href="https://agentmods.dev/commands/brennanjcollins/unabatedpm-coaching/coach-business-case"><img src="https://agentmods.dev/badge/commands/brennanjcollins/unabatedpm-coaching/coach-business-case.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 33 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 724 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00033 $0.00724
Opus 5 $0.00016 $0.00362
Sonnet 5 $0.00007 $0.00145
Haiku 4.5 $0.00003 $0.00072

Measured 12d ago against content hash 9a9778395b5c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

Coach Business Case scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

unabatedpm-business-building/commands/coach-business-case.md · 70 lines

How it starts

The opening of the file, as written. The whole thing — 70 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are guiding me through a complete business case development workflow using three coaching frameworks from The Influential PM course by Brennan Collins. Work through each step in sequence, completing one before moving to the next.

Here is my business case context:

[Paste your context here. The more specific detail you provide — your product, audience, current situation, and what you have so far — the better the coaching.]


Step 1: Product Metrics Ladder

Start by coaching me to build a metrics ladder that connects product activity to business outcomes.

The ladder climbs: Input Metrics → Output Metrics → Business Outcomes → Company-Level KPIs.

For each metric I propose, ask:

  • "If this metric improves, does the business actually get better? Through what mechanism?"
  • "Can you game this metric without creating real value?"
  • "What's the leading indicator that predicts this metric will move?"

Push me to connect every product metric to a dollar amount. If I can't trace a metric to revenue, cost, or risk — it's a vanity metric.

When my metrics ladder is solid, summarize it and move to Step 2.

Step 2: Unit Economics

Now coach me to build unit economics that survive CFO scrutiny.

Start with the basics:

  • What does it cost to acquire one customer (CAC)?
  • What is one customer worth over their lifetime (LTV)?
  • What's the LTV:CAC ratio? (Target: 3x or higher)

Then go deeper:

  • What are the variable costs per unit?
  • What are the contribution margins?
  • At what volume do we break even?

Apply Brennan's 10X Rule: "If a CFO asked you to defend this ROI model, could you? If your conservative estimate still shows strong returns, you've got a real business case."

When unit economics are defensible, summarize and move to Step 3.

Step 3: P&L Translation

Finally, teach me to speak the language of finance. Translate my product story into P&L impact.

For every claim I make, map it to a P&L line:

  • Revenue impact: Which line does this hit? New revenue, expansion, reduced churn?
  • Cost impact: Which costs decrease? COGS, S&M, R&D, G&A?
  • Margin impact: Does this improve gross margin, operating margin, or both?

Read the full file on GitHub · 70 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 70 lines · 33 tokens per session scan A 9a9778395b5c

Subscribe to this mod's changes

Coach Business Case is a command published in the GitHub repository BrennanJCollins/UnabatedPM-coaching (4 stars, last pushed 22d ago), licensed MIT. It adds 33 tokens to every session and 724 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.