cm-email

/cm:email — Email Campaign Setup End-to-End

Plan and execute a complete email campaign from audience selection to delivery, with optimization frameworks and success metrics.

What It Does

Walks you through email campaign creation: choosing campaign type, segmenting audience, writing subject lines, structuring copy, optimizing send times, and measuring results.

Process

Step 1: Campaign Type Selection

Choose the campaign type that matches your goal:

1. Announcement (New Product/Feature Launch)

Goal: Inform existing audience about something new
Audience: Customers + engaged leads
Send: One-time broadcast
Key Elements:

• What's new
• Why it matters (benefit, not feature)
• Clear CTA (try it, learn more, upgrade)

Example:

• Subject: "Introducing [Feature]: Now You Can [Benefit]"
• Body: Problem → Solution (new feature) → How to use it → CTA

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2. Nurture (Multi-Touch Educational Series)

Goal: Build trust, educate, move prospects down funnel
Audience: MQLs, trial users, engaged subscribers
Send: Sequence (3-7 emails over days/weeks)
Key Elements:

• Value-first (education > selling)
• Progressive disclosure (start broad, get specific)
• Soft CTAs (learn more, not "buy now")

Example Series:

• Email 1: "The Problem with [Current Approach]"
• Email 2: "A Better Way: [Framework]"
• Email 3: "How [Customer] Solved This"
• Email 4: "Try It Yourself: [Product Demo]"

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3. Re-Engagement (Win Back Inactive Users)

Goal: Revive cold leads or dormant customers
Audience: No email opens in 60-90 days OR no product login in 30+ days
Send: 2-4 email sequence
Key Elements:

• Acknowledge absence ("We miss you")
• Provide value (what's new since they left)
• Incentive (optional: discount, extended trial)
• Easy out (unsubscribe option — clean your list)

Example Series:

• Email 1: "We noticed you've been away"
• Email 2: "Here's what you missed" (product updates, new content)
• Email 3: "Last chance: [Incentive]"
• Email 4: "Should we say goodbye?" (final opt-in confirmation)